Vineet Handa

CEO, Kaizzen

Vineet Handa is the founder of Kaizzen Communications. With 25+ years in public relations and brand strategy, he has helped shape communication narratives for some of India’s biggest brands.

Give Us Our Paneer Back: A Public Trust in Crisis

Rising concerns over paneer adulteration have hit consumer trust. This piece explores the crisis and outlines regulatory and marketing steps to restore confidence in India’s beloved dairy staple.

"Public confidence is shaken but a multi-pronged approach can help us get paneer back on our plates and palates—guilt-free. Our love for paneer is generational."

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