TRU Realty Bets Big on Premium-led Housing with Rs 200 Crore Spectrum Life
TRU Realty’s Spectrum Life leverages India’s premium housing trend, positioning residences as lifestyle statements that appeal to aspirational professionals and reinforce brand-led luxury positioning.
Meta’s AI Updates Make Ad Creation, Personalisation, and Sharing Easier for Brands and Creators
Meta’s new AI tools help brands and creators create, personalise, and share ads faster, with features like AI dubbing, persona-based creatives, and easier creator collaborations.
SPAG FINN Partners Launches FINNFluence for Influencer Marketing Compliance and ROI
SPAG FINN Partners has launched FINNFluence, an influencer marketing solution built on its SCORE model to ensure compliance, credibility, and measurable ROI in India’s Rs 3,500 crore creator economy.
Own Your Body Names Hrithik Roshan Brand Ambassador
Own Your Body has appointed Hrithik Roshan as brand ambassador to boost trust and expand in India’s wellness market, with plans for digital-first campaigns and category expansion.
AI Tools and Price Intelligence: How E-Commerce Platforms Can Drive Smarter B2B Festive Campaigns
This festive season, B2B sellers can turn online sales into strategic wins. Use AI, price intelligence, and data-driven campaigns to optimise inventory, pricing, and marketing for Flipkart and Amazon mega-sales.
Pee Safe Aims to Build Daily Sanitisation Habit Through New DVC
Pee Safe has launched a new DVC, ‘Hygiene Ki Aadat Banao, Pee Safe Ke Saath’, urging consumers to adopt toilet seat sanitisation as a daily routine at home and in public, expanding hygiene practices in India.
K Formula Launches Molecular Haircare Brand with Peptide Technology
K Formula, founded by Anoushka Adya, has launched India’s first peptide-based molecular haircare brand with a six-step repair system, priced Rs 700–1,500, promising results in five minutes.
Spotify Bets on Personalisation in New Campaign with Kareena and Saif Ali Khan
Spotify’s new campaign with Kareena and Saif Ali Khan highlights Daylists, Mixes and Song Radio, reinforcing its focus on personalisation to drive user engagement and advertiser appeal.
L&T Finance unveils new Two-wheeler Loan TVC with Jasprit Bumrah
L&T Finance is pushing its Two-Wheeler Loans with a new TVC featuring Jasprit Bumrah. The campaign focuses on instant approvals, city-based activations, and digital participation drives.
Tata Consumer Leverages Himalayan Day to Extend Brand Storytelling Through Artist Tie-Up
Tata Consumer marked Himalayan Day with an artist collaboration, launching limited-edition packs on BlinkIt and PET bottles pan-India to link Himalayan’s brand narrative with cultural storytelling.
Balaji Telefilms Unveils Family-First Digital App ‘Kutingg’
Balaji Telefilms launches Kutingg, a family-first OTT app offering fiction, non-fiction, short-form, and vertical video formats, aiming to capture India’s mobile-first entertainment audience.
IAMAI DAC Announces Shantanu Sirohi as Chairperson, Gajwani and Choudhary as Co-Chairpersons
IAMAI’s Digital Advertising Council (DAC) has appointed Shantanu Sirohi as Chairperson, with Satyan Gajwani and Priya Choudhary named Co-Chairpersons for a two-year term.
WPP names Laurent Ezekiel Ogilvy CEO, elevates Devika Bulchandani to COO
WPP has named Laurent Ezekiel CEO of Ogilvy and Devika Bulchandani COO, as part of a global leadership realignment to boost growth and client offerings across creative, data, and technology.
Adobe Appoints Ben Goodman to Lead its Asia Pacific Business
Adobe has appointed Ben Goodman as President of APAC and DX Japan, marking his return to the company to drive growth, customer value, and innovation across the region.
Bold Care Brings Anurag Kashyap and Samay Raina Together in Latest Campaign
Bold Care’s latest campaign film features Anurag Kashyap and Samay Raina, using humour and raw exchanges to push its disruptive approach to sexual wellness marketing in India.
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