Yes Madam Rolls Out Digital Campaign with Rajpal Yadav and Tanya Mittal

Yes Madam, India’s home salon and wellness platform, has launched a digital campaign featuring actor Rajpal Yadav and influencer Tanya Mittal.

Produced in association with Footloose Films, the campaign marks Yes Madam’s first collaboration with Rajpal Yadav and revisits his Chota Don character from the 2007 film Partner, blending humour and nostalgia to highlight the reliability of the brand’s services. 

The film shows Rajpal Yadav saving Tanya Mittal from a group of goons. The scene then transitions to Mittal receiving a Yes Madam service at home, highlighting the brand’s at-home offerings.

Reflecting on the campaign, Mayank Arya, Co-Founder and CEO, Yes Madam, said: “At Yes Madam, we have always believed in creating campaigns that connect with audiences in an engaging and memorable way. I had earlier spoken about the importance of extending meaningful opportunities to Rajpal Yadav, and we are glad to be the first brand to take that step forward with this collaboration.”

The campaign is being rolled out as a digital-first initiative across social media and video platforms.