Yes Madam Rolls Out Digital Campaign with Rajpal Yadav and Tanya Mittal

Yes Madam, India’s home salon and wellness platform, has launched a digital campaign featuring Rajpal Yadav and Tanya Mittal

Hard Rock Partners with EBG Group, Launches Branded Kitchen Appliances in India

The partnership aims to drive brand-led growth in India’s premium home appliance market by combining global brand equity with lifestyle-driven product innovation.

Mount Everest Breweries Ltd. has expanded into Goa as its 13th market and aims to expand to 20 states by FY26.

Mount Everest Breweries Ltd. has expanded into Goa as its 13th market and aims to expand to 20 states by FY26.

SNITCH Launches Lifestyle-Driven Sneaker Collection- ‘9691’

The collection resonates with today’s generation of consumers who value effortless style, functionality and authenticity in the way they dress and move through the world.

ASICS SportStyle Collaborates with atmos, Launches Special-Makeup Edition

This model adopts a design inspired by the traditional craft of "Raden", which is also designated as a Japanese National Treasure.

Duroflex Launches ‘Mars Is Closer Than Your Bed’ Campaign

The campaign reflects the brand’s evolving philosophy of “Designed to De Stress”, an approach that focuses on creating sleep solutions that help the body and mind unwind after the pressures of everyday life.

boAt and GIVA celebrate women’s individuality with ‘Wear Your Charm’ campaign

The campaign films showcase the featured women navigating the chaos and pressures of their professions while remaining confident and authentic.

The House of Rare Builds on ‘The Walk’ IP with Sixth Campaign Film

Now in its sixth edition, The Walk 6.0 presents the Spring/Summer 2026 collections across Rare Rabbit, Rareism, Rare’Z and Rare Accessories, with the campaign set against expansive natural terrain.

Former Union Health Secretary C. K. Mishra joins Practo Board

This development comes as Practo expands its international footprint, scaling its consumer and enterprise presence in the United States and the UAE.

Apparel Group Expands Portfolio, Onboards Nike Littles and Jordan

With this integration, Apparel Group aims to expand its retail footprint reinforcing its commitment to shaping the future of youth, that inspires movement, confidence, and self-belief.

Marriott Bonvoy partners with Swiggy to offer loyalty points on everyday orders

Marriott Bonvoy members can now earn loyalty points on Swiggy orders, including food delivery, quick commerce and dining

Kissht Rolls Out ‘Secret Fund’ Film Spotlighting Women’s Financial Independence

With the campaign, Kissht places women at the centre of their own financial stories, moving the conversation beyond their traditional role as careful planners within households to individuals shaping their own financial goals.

EDT Partners with SagePilot AI, Launches WhatsApp-based AI Cooking Assistant ‘Recipe Ramsay’

AI-powered Recipe Ramsay integrates with EDT’s LUMA air fryer via WhatsApp to help users decide what to cook and generate customized recipes.

McDonald's India appoints Sara Arjun as brand ambassador, launches Rs 119 Buddy Meal campaign

McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador while launching a new campaign promoting its Rs 119 Buddy Meal.

Nykaa Expands K-Beauty Portfolio with Exclusive Launch of Illiyoon

The move strengthens Nykaa’s long-standing partnership with Amorepacific while bringing the Korean brand’s barrier-focused face and body care formulations to Indian consumers.

iD Fresh Food Elevates Co-founders Jafar TK and Shamshudeen TK to Board Members

This move reflects the company’s continued focus on strengthening its leadership as it prepares for the next phase of growth, including expansion across markets, categories, and its journey towards IPO readiness.

Titan Smart Onboards Satwik-Chirag as Brand Ambassadors

Titan Smart has signed India’s leading men’s doubles badminton pair, Satwiksairaj Rankireddy and Chirag Shetty, as its new brand ambassadors, alongside unveiling its latest high-performance smartwatch, Celestor 2.0.

Nothing Before Coffee Secures Rs 3.7 Crore Funding

NBC plans to scale to 160 stores by December 2026 and has outlined a long-term roadmap by 2029, primarily following the COCO model.

Kartik Aaryan Joins The House of Abhinandan Lodha as Brand Ambassador

The partnership will see Aaryan front the brand’s outreach for its marquee waterfront development, Nagpur Marina, positioned as a limited, destination-grade plots for long term investors.

From Storytelling to Scale: Inside Baby Forest’s Next Phase of Growth

In a candid conversation with FE BrandWagon online, Baby Forest CMO Aditya Dhawan discusses how evolving consumer preferences, rising demand for Ayurvedic baby care and omnichannel presence are reshaping the brand’s growth and store expansion plan.