The Indian Express sees 34% engagement boost through Google Subscription Linking

The Indian Express boosted subscriber engagement by 34% after integrating Google’s Subscription Linking, making premium content easier to discover on Search and Discover while reinforcing reader loyalty.

Chaya Nayak Leaves Meta to Join OpenAI’s Special Initiatives Team

Chaya Nayak, a senior AI leader at Meta, has announced her departure to join OpenAI. She will work with Irina Kofman on Special Initiatives.

Koshi Naturals to launch in FMCG market with focus on traditional foods

The brand is positioning itself on purity, traceability and farmer-first sourcing, as it looks to build differentiation in a market dominated by ITC’s Aashirvaad and Tata Sampann.

Trusha Seth Takes Charge as General Manager of Marketing at Ajmera Realty

With 18+ years of experience in real estate, retail, and hospitality, Seth aims to elevate Ajmera's brand visibility and craft integrated, impact-driven marketing strategies.

ACKO Onboards MS Dhoni as Investor and Brand Face

Former Indian cricket captain MS Dhoni has invested in digital insurance startup ACKO through his family office, Midas Deals, and has also come on board as a brand ambassador.

Vedanta appoints Sonal Choithani as Group Chief Brand & Communications Officer

Choithani has over 20 years of experience in corporate communications, public relations, and brand strategy.

Shailesh Jejurikar to Succeed Jon Moeller as P&G CEO in 2026

“I am honoured to serve as P&G’s CEO,” said Mr. Jejurikar. “P&G people, our brands, and our capabilities in innovation and operational excellence fuel my confidence for a future of sustained growth and value creation.”

Swiggy Reshuffles Board, Appoints Noon CEO Faraz Khalid as Independent Director

Swiggy, India’s on-demand convenience platform, has announced the appointment of Faraz Khalid, CEO of Noon, the Middle East’s consumer commerce platform, as an independent director on its Board, pending shareholder approval.

Fireside Ventures appoints Khatija Lokhandwala as Head of Marketing

Khatija Lokhandwala, previously Brand Head of Marketing at Zivame, has joined Fireside Ventures as Head of Marketing. In a LinkedIn post, she cited Fireside’s brand philosophy and clarity of vision as key reasons behind her move.

“Bring Your Old Bra”: Clovia’s Recycling Drive Gives Intimate Wear a Second Life

Clovia has partnered with textile recycling platform Respun to launch “BYOB – Bring Your Old Bra,” a first-of-its-kind initiative in India to recycle used bras. The program offers women a sustainable disposal option and a Rs 200 discount on their next Clovia purchase.

Hero Xtreme 250R Races Ahead in New Campaign by Saatchi & Saatchi

Hero MotoCorp and Saatchi & Saatchi India unveil a new campaign for the Xtreme 250R, positioning it as the fastest and sharpest 250cc motorcycle. The film features the bike outrunning sports cars, targeting first-time street bike buyers with the message: ‘Streets Have A New GOAT.’

‘Helmet Pehna Kya?’: Fortis Mumbai’s Brain Health Campaign

On World Brain Day 2025, Fortis Hospitals Mumbai launched ‘Helmet Pehna Kya?’, a campaign promoting daily brain health. Volunteers wore helmets in public to spark conversations about prevention, early detection, and lifestyle changes essential for protecting brain health.

VML India Names Dhruv Warrior as Executive Creative Director

Warrior has over 17 years of experience in the creative field, having worked with JWT, VMLY&R Dubai, and FoxyMoron.

Gupshup Raises $60 Million to Expand Conversational AI Platform Across Emerging Markets

Conversational AI platform Gupshup has raised over $60 million in equity and debt funding from Globespan Capital Partners and EvolutionX Debt Capital to scale its AI solutions and accelerate growth across India, LATAM, the Middle East, and Africa.

Sudarshan Karandikar Joins Madison Media Loop as VP

Karandikar shared that he will focus on building brand narratives that are not just creatively compelling, but also culturally rooted and tech-enabled.

Badshah and Karan Tanna Launch Badboy Pizza with ChtrSocial: A Brand That ‘Slaps’

Badboy Pizza seeks to position itself as a symbol of rebellion and an authenticity-driven brand for the new-age Gen Z and Gen Alpha audiences.

Kraft Heinz Weighs $20 Billion Spin-Off, Eyes Break from 2015 Merger

Kraft Heinz is exploring a spin-off of its slower-growing grocery brands, including Velveeta and Oscar Mayer, as part of a possible reversal of its 2015 merger. The new entity could be valued at up to $20 billion, while core products like Heinz ketchup may operate separately for better returns.

Karnataka Lifts Bengaluru’s OOH Ad Ban After 7 Years Under New BBMP Guidelines

On July 18, the Karnataka government lifted Bengaluru’s seven-year ban on outdoor advertising. Under the BBMP Advertisement Bye-Laws, 2024, new rules regulate hoarding placements, bidding, and public messaging space.

India’s BharatGPT Mini Launched at VivaTech 2025, Inks First Commercial Deal in France

The launch of BharatGPT Mini, an AI model designed for real-world multilingual use, highlights India's growing influence as a creator of responsible, inclusive, and globally scalable AI solutions.

Shubhranshu Singh Steps Down as Tata Motors CV CMO After Four-Year Run

Shubhranshu Singh has exited Tata Motors CV after four years, during which he built the marketing function, led digital transformation, and launched EVs and brand campaigns.