Beyond Virality: How AI and Authentic Storytelling Are Reshaping India’s Creator Ecosystem

As AI reshapes content discovery, India’s creator economy is shifting from viral hits to authentic storytelling—where consistency, creativity, and human connection outlast algorithms.

Shaktimaan Returns: Mukesh Khanna Revives India’s Iconic Superhero on Pocket FM

Pocket FM revives India’s beloved superhero with Shaktimaan Returns, a 40-episode audio series voiced by Mukesh Khanna, and introduces a new villain, Mahatatva.

Myntra GlamStream Fest 2025 Gears Up for a Star-Studded Night with 3,000 Creators and 1,200 Celebrities

From the country’s leading creators to UGC stars and affiliate marketers to Bharat-based influencers, the creator ecosystem steps into the spotlight at GlamStream’s first edition.

LT Foods’ DAAWAT Launches ‘Only Rice November’ Challenge to Promote Mindful Rice Consumption

LT Foods’ DAAWAT launches the ‘Only Rice November’ challenge under its ‘Rice Your Awareness’ initiative, encouraging mindful rice consumption through expert-led meal plans and influencer engagement.

Britannia and WPP Media launch multilingual, AI-powered BourbonIT Challenge 2.0

Britannia and WPP Media launch BourbonIT Challenge 2.0, a multilingual, AI-powered recipe platform featuring Chef Pooja Dhingra’s digital avatar, powered by Google Gemini and ElevenLabs.

Blissclub Launches ‘Bliss Police’ Campaign to Reposition Fashion Around Comfort and Functionality

Blissclub’s new Bliss Police campaign challenges beauty-over-comfort norms in fashion, spotlighting comfort-first design and marking the brand’s evolution into a broader movement wear label.

ORGATEC Enters India to Expand Its Global Workspace Innovation Portfolio

The India edition aims to strengthen ORGATEC’s position as part of Koelnmesse’s broader strategy to align with emerging business categories in living, contract, and public spaces.

Vedanta Aluminium Expands Skill Development Network to Build Local Workforce Pipeline

For Vedanta Aluminium, this initiative is not only a community development effort but also a long-term investment in building a skilled, employable workforce in regions close to its operations.

House of Kraft Expands Global Presence, Strengthens Brand with New Facility and SBI Backing

The move aligns with House of Kraft’s broader brand-building strategy — expanding its presence in key international markets such as the US, UK, and Middle East

HTL International Targets to Double India Revenue, Eyes Premium Market

HTL International plans to double India’s revenue share to 10% in three years, expanding its premium furniture footprint with new stores and local manufacturing to tap rising home décor demand.

Piyush Pandey, Father of Indian Advertising, Passes Away at 70; Leaders Pay Tribute

Pandey's illustrious career spanned over four decades, during which he served as the Executive Chairman and Chief Creative Officer Worldwide at Ogilvy.

How Reliance’s Legacy of Audacity Shaped InMobi and Naveen Tewari’s Vision

Before building InMobi into India’s first unicorn, Naveen Tewari learned scale from Mukesh Ambani at Reliance — lessons that came full circle when Jio later invested $200 million in Glance.

Festive 2025: How Brands Are Redefining Celebration, Commerce, and Connection

From mindful gifting to conscious luxury and colourful homes, brands this festive season are blending culture, commerce, and connection — turning celebration into a reflection of evolving Indian values.

Lacoste Courts Indian Festivities with ‘Court of Light’ Campaign

Lacoste India launches its festive campaign ‘Court of Light’ and a new sleeveless jacket, blending tennis heritage with local festive wear to drive relevance and engagement.

Wellness Is the New Real Estate: AM Realty Solutions’s Aranyam Estate Taps India’s Conscious Living Boom

As consumers gravitate toward health, mindfulness, and eco-conscious living, brands across sectors are finding ways to anchor their identity in “well-being”

When Ketchup Turns Into a Check-Up: Narayana Health’s Guerrilla Twist for World Heart Day

Narayana Health’s World Heart Day campaign turns ketchup into a health reminder. Its “Check-up Sachets” cleverly use everyday snacking moments to nudge Indians toward preventive heart care.

YouTube’s Shopping Push Signals Shift in India’s Creator Economy and Brand Strategies

YouTube scales India’s creator economy with expanded Shopping Affiliate program, AI tools, and new brand partnerships, enabling creators to monetize content and marketers to drive measurable commerce.

Streax Professional Launches Evoque Collection to Drive Hair Color Trends Across India

In conversation with Priyancka Puri, Head of Marketing, Hygienic Research Institute (HRI), we decode the idea behind Evoque, the colour trends driving India’s hair market, and the digital-first strategy powering the brand’s community of stylists.

Siemens Bets Big on India’s Growth Story: From Smart Infrastructure to Net Zero Transformation

Siemens sees India as a key driver of its global growth, investing in smart infrastructure, digital manufacturing, and Net Zero technologies to support the nation’s “Developed India 2047” vision.

FICCI Frames 2025: JioHotstar, Meta, and Google Highlight AI’s Role in Transforming Storytelling and Brand Engagement

At FICCI Frames 2025, JioHotstar, Meta, and Google discussed how AI is shaping India’s media, driving interactive storytelling, audience engagement, and measurable advertising outcomes.