Nykaa Expands K-Beauty Portfolio with Exclusive Launch of Illiyoon

The move strengthens Nykaa’s long-standing partnership with Amorepacific while bringing the Korean brand’s barrier-focused face and body care formulations to Indian consumers.

iD Fresh Food Elevates Co-founders Jafar TK and Shamshudeen TK to Board Members

This move reflects the company’s continued focus on strengthening its leadership as it prepares for the next phase of growth, including expansion across markets, categories, and its journey towards IPO readiness.

Titan Smart Onboards Satwik-Chirag as Brand Ambassadors

Titan Smart has signed India’s leading men’s doubles badminton pair, Satwiksairaj Rankireddy and Chirag Shetty, as its new brand ambassadors, alongside unveiling its latest high-performance smartwatch, Celestor 2.0.

Nothing Before Coffee Secures Rs 3.7 Crore Funding

NBC plans to scale to 160 stores by December 2026 and has outlined a long-term roadmap by 2029, primarily following the COCO model.

Kartik Aaryan Joins The House of Abhinandan Lodha as Brand Ambassador

The partnership will see Aaryan front the brand’s outreach for its marquee waterfront development, Nagpur Marina, positioned as a limited, destination-grade plots for long term investors.

From Storytelling to Scale: Inside Baby Forest’s Next Phase of Growth

In a candid conversation with FE BrandWagon online, Baby Forest CMO Aditya Dhawan discusses how evolving consumer preferences, rising demand for Ayurvedic baby care and omnichannel presence are reshaping the brand’s growth and store expansion plan.

Pizza Hut Doubles Down Crafted Flatzz Launch with Creator-Led Campaign

While the new launch continues to build visibility, the creator led ad film adds a social dimension to the campaign.

Britannia Launches Cheeze Dipped Crunchy Layered Sandwich, Expands 50-50 Portfolio

Currently available across select cities at retail outlets and Q-commerce platforms, the new launch marks an important addition to the 50-50 portfolio.

FE India Education Summit 2026: Building a Global, Inclusive, AI-Ready Education System

The summit will convene top education leaders and policymakers to explore the future of an inclusive, tech-driven learning ecosystem.

Indian Silk House Agencies unveils New Campaign, Marks 52 Years of Legacy

The campaign is supported by Indian Silk House Agency's latest wedding edit, which reimagines iconic Indian weaves for a new generation of brides and families, featured in a digital film.

Medusa Beverages takes Indian beer global with GCC expansion

Medusa Beverages enters GCC markets, expands presence across Saudi Arabia, UAE, Qatar and more

Aurelia Launches SS’26 Collection with Ananya Panday

The new range blends breathable fabrics and versatile silhouettes to deliver trend-forward, comfort-led Indian wear for the modern woman.

Spinny Launches ‘The Master’ Campaign with Sachin Tendulkar

Through “The Master” campaign, Spinny reflects on 10 years of reshaping India’s used-car ecosystem, connecting buyers and sellers through a trusted, transparent, and seamless experience.

boAt Expands UAE Footprint with Entry into Lulu Hypermarkets

The audio company will now be present for consumers across Dubai, Abu Dhabi, Sharjah, and other key cities.

Nykaa Launches Korean Skincare Brand Medicube in India

Through a strategic partnership with APR Corporation, Nykaa continues to strengthen its position as a key launchpad for global beauty disruptors.

Infinix Introduces NOTE Edge, Rolls Out ‘World Take NOTE’ Digital Campaign

The digital campaign features Yashasvi Jaiswal as the brand ambassador for the NOTE series reinforcing Infinix’s commitment to delivering performance and innovation.

Garmin Partners with Giant Bicycles India to Strengthen India’s Performance Cycling Ecosystem

The partnership aims to support cyclists who are increasingly looking for data-driven tools to improve performance, safety, and ride planning.

India Gate- KRBL Partners with WPP Media, Launch of New OOH Campaign

The campaign was planned using data-driven tools, with WPP Media leveraging its proprietary analytics and Audience Impact Measurement (AIM) scores to identify high-visibility locations with strong target audience concentration.

Bajaj Broking Launches New Drive Focused on Simple Investing

Through this campaign, Bajaj Broking highlights how its mobile-first experience brings together access to stocks, mutual funds, IPOs, research insights, and Margin Trading Facility (MTF) in a manner that is designed to feel simple and easy to navigate for both new and evolving investors.

Rapido Unveils New Brand Identity as It Expands Mobility Portfolio

The new brand identity will be rolled out across all consumer touchpoints, including the Rapido app, captain ecosystem, marketing campaigns, digital platforms and on-ground assets in the coming weeks.