How Reliance’s Legacy of Audacity Shaped InMobi and Naveen Tewari’s Vision

Before building InMobi into India’s first unicorn, Naveen Tewari learned scale from Mukesh Ambani at Reliance — lessons that came full circle when Jio later invested $200 million in Glance.

Festive 2025: How Brands Are Redefining Celebration, Commerce, and Connection

From mindful gifting to conscious luxury and colourful homes, brands this festive season are blending culture, commerce, and connection — turning celebration into a reflection of evolving Indian values.

Lacoste Courts Indian Festivities with ‘Court of Light’ Campaign

Lacoste India launches its festive campaign ‘Court of Light’ and a new sleeveless jacket, blending tennis heritage with local festive wear to drive relevance and engagement.

Wellness Is the New Real Estate: AM Realty Solutions’s Aranyam Estate Taps India’s Conscious Living Boom

As consumers gravitate toward health, mindfulness, and eco-conscious living, brands across sectors are finding ways to anchor their identity in “well-being”

When Ketchup Turns Into a Check-Up: Narayana Health’s Guerrilla Twist for World Heart Day

Narayana Health’s World Heart Day campaign turns ketchup into a health reminder. Its “Check-up Sachets” cleverly use everyday snacking moments to nudge Indians toward preventive heart care.

YouTube’s Shopping Push Signals Shift in India’s Creator Economy and Brand Strategies

YouTube scales India’s creator economy with expanded Shopping Affiliate program, AI tools, and new brand partnerships, enabling creators to monetize content and marketers to drive measurable commerce.

Streax Professional Launches Evoque Collection to Drive Hair Color Trends Across India

In conversation with Priyancka Puri, Head of Marketing, Hygienic Research Institute (HRI), we decode the idea behind Evoque, the colour trends driving India’s hair market, and the digital-first strategy powering the brand’s community of stylists.

Siemens Bets Big on India’s Growth Story: From Smart Infrastructure to Net Zero Transformation

Siemens sees India as a key driver of its global growth, investing in smart infrastructure, digital manufacturing, and Net Zero technologies to support the nation’s “Developed India 2047” vision.

FICCI Frames 2025: JioHotstar, Meta, and Google Highlight AI’s Role in Transforming Storytelling and Brand Engagement

At FICCI Frames 2025, JioHotstar, Meta, and Google discussed how AI is shaping India’s media, driving interactive storytelling, audience engagement, and measurable advertising outcomes.

TRU Realty Bets Big on Premium-led Housing with Rs 200 Crore Spectrum Life

TRU Realty’s Spectrum Life leverages India’s premium housing trend, positioning residences as lifestyle statements that appeal to aspirational professionals and reinforce brand-led luxury positioning.

Meta’s AI Updates Make Ad Creation, Personalisation, and Sharing Easier for Brands and Creators

Meta’s new AI tools help brands and creators create, personalise, and share ads faster, with features like AI dubbing, persona-based creatives, and easier creator collaborations.

SPAG FINN Partners Launches FINNFluence for Influencer Marketing Compliance and ROI

SPAG FINN Partners has launched FINNFluence, an influencer marketing solution built on its SCORE model to ensure compliance, credibility, and measurable ROI in India’s Rs 3,500 crore creator economy.

Own Your Body Names Hrithik Roshan Brand Ambassador

Own Your Body has appointed Hrithik Roshan as brand ambassador to boost trust and expand in India’s wellness market, with plans for digital-first campaigns and category expansion.

AI Tools and Price Intelligence: How E-Commerce Platforms Can Drive Smarter B2B Festive Campaigns

This festive season, B2B sellers can turn online sales into strategic wins. Use AI, price intelligence, and data-driven campaigns to optimise inventory, pricing, and marketing for Flipkart and Amazon mega-sales.

Pee Safe Aims to Build Daily Sanitisation Habit Through New DVC

Pee Safe has launched a new DVC, ‘Hygiene Ki Aadat Banao, Pee Safe Ke Saath’, urging consumers to adopt toilet seat sanitisation as a daily routine at home and in public, expanding hygiene practices in India.

K Formula Launches Molecular Haircare Brand with Peptide Technology

K Formula, founded by Anoushka Adya, has launched India’s first peptide-based molecular haircare brand with a six-step repair system, priced Rs 700–1,500, promising results in five minutes.

Spotify Bets on Personalisation in New Campaign with Kareena and Saif Ali Khan

Spotify’s new campaign with Kareena and Saif Ali Khan highlights Daylists, Mixes and Song Radio, reinforcing its focus on personalisation to drive user engagement and advertiser appeal.

L&T Finance unveils new Two-wheeler Loan TVC with Jasprit Bumrah

L&T Finance is pushing its Two-Wheeler Loans with a new TVC featuring Jasprit Bumrah. The campaign focuses on instant approvals, city-based activations, and digital participation drives.

Tata Consumer Leverages Himalayan Day to Extend Brand Storytelling Through Artist Tie-Up

Tata Consumer marked Himalayan Day with an artist collaboration, launching limited-edition packs on BlinkIt and PET bottles pan-India to link Himalayan’s brand narrative with cultural storytelling.

Balaji Telefilms Unveils Family-First Digital App ‘Kutingg’

Balaji Telefilms launches Kutingg, a family-first OTT app offering fiction, non-fiction, short-form, and vertical video formats, aiming to capture India’s mobile-first entertainment audience.