Anti-Norm Bets on ‘Simplification Without Sacrifice’ to Redefine India’s Beauty Playbook

There core philosophy focuses on delivering effective results without overwhelming consumers.

Aman Gupta’s OFF/BEAT Bags Rs 100 Crore Funding from Bessemer

Founded by Aman Gupta, who previously co-founded boAt and scaled it into a Rs 3,000+ crore brand, OFF/BEAT brings together operational expertise and a deep understanding of evolving consumer behaviour in India.

From Bitter Brews to Bold Flavours: Sarah Sarosh on Building Impulse Coffees

Digital creator-turned-entrepreneur Sarah Sarosh is building a premium coffee brand aimed at addressing a longstanding gap in India’s coffee segment.

ASICS Brings High-Energy Performance to Bengaluru Ahead of TCS World 10K 2026 with SUPERBLAST™ 3 Launch

ASICS has unveiled its SUPERBLAST 3 running shoe in Bengaluru ahead of the TCS World 10K 2026, alongside its official race-day collection.

Krvvy Partners with Ugees to Launch Travel-Friendly Intimate Wash for Innerwear Care

Krvvy has partnered with Ugees to launch a travel-friendly intimate wash for women’s innerwear, aimed at making hygiene more accessible for on-the-go lifestyles.

Fabindia Redefines Workwear with ‘Write Your Own Code’ Collection

Fabindia’s ‘Write Your Own Code’ redefines workwear by blending artisanal heritage with modern individuality.

ITC Master Chef Launches Cheese-Filled Offerings

ITC Master Chef has launched Chicken Cheese Fills and Crispy Cheese Fills to expand its frozen snacks portfolio in India.

Bata India Crosses 700 Franchise Stores, Strengthens Reach Across Emerging Markets

Franchise channel now accounts for over 35% of Bata India’s total retail network of 1980 stores

Swiss Beauty partners with Warner Bros. Discovery Global Consumer Products, launches FRIENDS-inspired Collection

Swiss Beauty has partnered with Warner Bros. Discovery Global Consumer Products to launch a limited-edition Friends-inspired makeup collection in India.

Lufthansa launches multi-city OOH campaign in India with WPP Media

Lufthansa has launched a multi-city outdoor campaign in India featuring experiential installations across Mumbai, Delhi and Bengaluru.

Sirona Launches a Dedicated Menopause Range

Sirona has entered the menopause care segment with a dedicated product range, aiming to address a largely underserved category in India’s growing women’s wellness market.

Pexpo partners with Sony YAY! to launch GO24, targets Gen Z with anime-led hydration line

Pexpo partners with Sony YAY!, the official master licensee for Naruto and Shin-chan in India

Yes Madam Rolls Out Digital Campaign with Rajpal Yadav and Tanya Mittal

Yes Madam, India’s home salon and wellness platform, has launched a digital campaign featuring Rajpal Yadav and Tanya Mittal

Hard Rock Partners with EBG Group, Launches Branded Kitchen Appliances in India

The partnership aims to drive brand-led growth in India’s premium home appliance market by combining global brand equity with lifestyle-driven product innovation.

Mount Everest Breweries Ltd. has expanded into Goa as its 13th market and aims to expand to 20 states by FY26.

Mount Everest Breweries Ltd. has expanded into Goa as its 13th market and aims to expand to 20 states by FY26.

SNITCH Launches Lifestyle-Driven Sneaker Collection- ‘9691’

The collection resonates with today’s generation of consumers who value effortless style, functionality and authenticity in the way they dress and move through the world.

ASICS SportStyle Collaborates with atmos, Launches Special-Makeup Edition

This model adopts a design inspired by the traditional craft of "Raden", which is also designated as a Japanese National Treasure.

Duroflex Launches ‘Mars Is Closer Than Your Bed’ Campaign

The campaign reflects the brand’s evolving philosophy of “Designed to De Stress”, an approach that focuses on creating sleep solutions that help the body and mind unwind after the pressures of everyday life.

boAt and GIVA celebrate women’s individuality with ‘Wear Your Charm’ campaign

The campaign films showcase the featured women navigating the chaos and pressures of their professions while remaining confident and authentic.

The House of Rare Builds on ‘The Walk’ IP with Sixth Campaign Film

Now in its sixth edition, The Walk 6.0 presents the Spring/Summer 2026 collections across Rare Rabbit, Rareism, Rare’Z and Rare Accessories, with the campaign set against expansive natural terrain.