Lufthansa launches multi-city OOH campaign in India with WPP Media

Lufthansa has launched a multi-city out-of-home (OOH) campaign in India with WPP Media. The campaign brings Lufthansa’s philosophy “Every journey is a new beginning. All it takes is a yes” to life. 

In Mumbai, a billboard offers audiences a preview of Lufthansa’s travel experience through a ‘window to the sky’ installation. It also deploys dynamic billboards along key airport routes in Delhi, Mumbai, and  Bangalore, designed to mirror real-time airport departure boards.

“This campaign exemplifies Lufthansa Airlines' ambition to craft memorable experiences  and inspire travellers to embark on new journeys,” stated Sng Ju Stephanie, Head of  Marketing for South Asia, Southeast Asia, and Pacific, Air Group. “These innovative out of-home activations masterfully bring that vision to reality, forging deeper connections  and sparking our guests' aspirations, where every journey begins with a ‘yes’.” 

Ajay Mehta, Head, Media Solutions, WPP Media India, "WPP Media is consistently  focused on crafting experiences that resonate deeply, fostering connections that  transcend traditional advertising formats. This collaboration with Lufthansa Airlines  exemplifies our capability to leverage innovation in OOH to create truly memorable  brand moments, inspiring audiences and reinforcing our clients' leadership in their  respective sectors."