Peer Perspective

The Customer Data Paradox: Why Unified Profiles Alone Aren’t Enough in India’s Digital Economy Raviteja Dodda, CEO & Co-Founder, MoEngage

Raviteja Dodda, CEO & Co-Founder, MoEngage

The Customer Data Paradox: Why Unified Profiles Alone Aren’t Enough in India’s Digital Economy

Is the gaming sector a soft target?Aditya Dhar, Associate Partner at Vaish Associates Advocates

Aditya Dhar, Associate Partner at Vaish Associates Advocates

Is the gaming sector a soft target?

The Rise of Aesthetic Advertising in a Scroll-Happy WorldTarun Pugalia, Founder & MD, Smartags & ONTV

Tarun Pugalia, Founder & MD, Smartags & ONTV

The Rise of Aesthetic Advertising in a Scroll-Happy World

Govt’s Online Gaming Ban Turbocharges Illegal Offshore MarketRajat Jain, Senior Corporate Lawyer at Vaish Associates

Rajat Jain, Senior Corporate Lawyer at Vaish Associates

Govt’s Online Gaming Ban Turbocharges Illegal Offshore Market

The Efficiency Gap: AI in MarTech can't Work in Silos AnymoreChaitanya Anumakonda, Director, Biddable Media, GALE, India

Chaitanya Anumakonda, Director, Biddable Media, GALE, India

The Efficiency Gap: AI in MarTech can't Work in Silos Anymore

The Last Station on the Train LineShubhranshu Singh

Shubhranshu Singh is a marketer and columnist

The Last Station on the Train Line

Clicks don’t Build Brands: Why D2C Growth Depends on What Happens AfterShlok Hari - Media Director, SW Growth Labs

Shlok Hari - Media Director, SW Growth Labs

Clicks don’t Build Brands: Why D2C Growth Depends on What Happens After

Why Urban Loyalty Needs Reinvention in the Face of Rural Growth and How Trade Can Lead the WayVikas Shah, Co-Founder, BigCity Promotions

Vikas Shah, Co-Founder, BigCity Promotions

Why Urban Loyalty Needs Reinvention in the Face of Rural Growth and How Trade Can Lead the Way

Attention CXOs: Culture, not code, will decide your future in the AI eraShubranshu Singh

Singh played a central role in building the company’s digital marketing framework.

Attention CXOs: Culture, not code, will decide your future in the AI era

The Rise of Data-Driven Influencer MarketingAditya Aima, Managing Director, Growth Markets and Co-MD, India and MENA, AnyMind Group

Aditya Aima, Managing Director, Growth Markets and Co-MD, India and MENA, AnyMind Group

The Rise of Data-Driven Influencer Marketing

The Future of Marketing Automation: How Agentic AI is Revolutionising Customer Engagement Raviteja Dodda, Founder & CEO, MoEngage

Raviteja Dodda, Founder & CEO, MoEngage

The Future of Marketing Automation: How Agentic AI is Revolutionising Customer Engagement

The Seven Sutras of Gambling and the Offshore Betting Boom: How Government's Tax Policy is Missing the MarkRajat Jain, Senior Corporate Lawyer at Vaish Associates

Rajat Jain, Senior Corporate Lawyer at Vaish Associates

The Seven Sutras of Gambling and the Offshore Betting Boom: How Government's Tax Policy is Missing the Mark

Beyond the Price Tag: How Sustainability Drives Consumer ChoicesPrashant Dhar, Director - Marketing, A. O. Smith India

Prashant Dhar, Director - Marketing, A. O. Smith India

Beyond the Price Tag: How Sustainability Drives Consumer Choices

The Invisible Power of Strategy: Why 90% of Restaurant’s Success Is Decided Before Day OneKula Naidu, Director, Secret Ingredient

Kula Naidu, Director, Secret Ingredient

The Invisible Power of Strategy: Why 90% of Restaurant’s Success Is Decided Before Day One

How to Effectively Market to Seniors in the Digital Age Rohit Bishnu Khatua, CMO & EVP – Marketing and Communications, Antara Senior Care

Rohit Bishnu Khatua,

How to Effectively Market to Seniors in the Digital Age

More Than Just a Hobby: India's Creator Economy Reshaping the Digital LandscapeRameesh Kailasam & Samridhi Katyal

Rameesh Kailasam & Samridhi Katyal

More Than Just a Hobby: India's Creator Economy Reshaping the Digital Landscape

Audience measurement enters the age of media intelligence with AIAnil Goel, Chief Technology Officer, Nielsen

Anil Goel, Chief Technology Officer, Nielsen

Audience measurement enters the age of media intelligence with AI

Beyond SEO: A CMO’s Guide to Building Cross-Platform Discoverability in the Age of AIVivek Kumar Anand

For years, businesses have optimized content for Google’s algorithm, assuming it was the primary gateway to attention.

Beyond SEO: A CMO’s Guide to Building Cross-Platform Discoverability in the Age of AI

Give Us Our Paneer Back: A Public Trust in CrisisVineet Handa

"Public confidence is shaken but a multi-pronged approach can help us get paneer back on our plates and palates—guilt-free. Our love for paneer is generational."

Give Us Our Paneer Back: A Public Trust in Crisis

"Natural", "Organic" or Just a Clever Label? Why It’s Time to Read Beyond the PacketLuke Coutinho

"As someone who works closely with food quality, safety, and ingredient research, I have come to realise that the gap between what’s written on a label and what’s actually in the food is often much wider than we think."

"Natural", "Organic" or Just a Clever Label? Why It’s Time to Read Beyond the Packet

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