Festive 2025: With Gaming Ads Gone, Brands Sharpen Regional and Hyperlocal Bets

Festivals in India have always been a big opportunity for marketers, but this year feels different. Why? Because a Rs 5,000 crore portion of advertising, the once-popular online gaming category, has disappeared overnight.

Independence Day 2025: How Brands are Leveraging Patriotism for Strategic Storytelling

Independence Day marketing in India is shifting gears—from predictable patriotic motifs to campaigns that fuse national pride with brand purpose and market strategy.

Prasun Kumar on Tying Migration Insight to Market Growth with Magicbricks’ New Campaign

Prasun Kumar, CMO of Magicbricks, on Pata Badlo, Life Badlo—a Javed Akhtar-voiced campaign linking address changes to life transformation, targeting metros and rising tier-2 real estate markets.

Why Monk-E Now Hunts Creators You’ve Never Heard Of

Monk-E’s Viraj Sheth is giving small, passionate creators the same backing as big names—pairing niche talent with global brands to chase engagement, ROI, and sustainable growth.

How Two Brothers Organic Farms built a Rs 200-crore brand

Former bankers Satyajit and Ajinkya Hange returned to their village to revive dying soil through regenerative farming. Today, their venture, Two Brothers Organic Farms, is a ₹200 crore global brand championing clean, traditional food.

ZEE’s Brand Reboot: How the Media Giant Is Reinventing Itself for the New-Age Viewer

Legacy broadcasters are in a race against time, and attention. But can emotional equity, clever content strategy, and omnichannel ambition future-proof its relevance in the streaming-first era?

Gaming Could Build India’s Next Digital Economy, If Law, Revenue, and Trust Align: Zupee’s Dilsher Malhi

Zupee CEO Dilsher Malhi says gaming can power India’s digital economy—if monetisation scales, legal clarity improves, and culturally-rooted formats like Ludo can turn engagement into revenue.

How Shiprocket Is Using AI and Premium Logistics to Serve India’s D2C Brands

Shiprocket is evolving into an AI-first commerce stack for MSMEs and D2C brands, says Kautilya Pandey, SVP-Marketing, as it aims to power digital sellers with trust, tools, and full-stack solutions.

India Is a Nation of Learners, Not Readers—Yet: Manoj Satti, Penguin Random House

Despite shrinking attention spans, Penguin Random House India is betting on Indian authors, regional languages, and digital storytelling to rewrite the rules of modern publishing in the country.

Hyundai’s Virat Khullar on driving Bharat’s car dreams with emotion, offers, and OTT power

Hyundai is targeting non-metro markets with emotion-led campaigns, regional outreach, and OTT integrations. Virat Khullar outlines the brand’s shift toward full-funnel, retention-focused marketing.

Why BoroPlus Never Had to Reinvent Itself to Stay in the Game

BoroPlus has stayed relevant for over 40 years without drastic reinvention, leveraging trust, Ayurvedic roots, and emotional memory while quietly evolving to meet modern skincare needs.

Inside Snapchat’s Chat Ad Strategy: What It Means for Digital Marketing in India

Snapchat’s Sponsored Snaps aim to place ads inside Chat inboxes, offering brands like AJIO and Instamart a native way to engage Gen Z through conversational, non-intrusive marketing.