ZEE’s Brand Reboot: How the Media Giant Is Reinventing Itself for the New-Age Viewer
Legacy broadcasters are in a race against time, and attention. But can emotional equity, clever content strategy, and omnichannel ambition future-proof its relevance in the streaming-first era?
Gaming Could Build India’s Next Digital Economy, If Law, Revenue, and Trust Align: Zupee’s Dilsher Malhi
Zupee CEO Dilsher Malhi says gaming can power India’s digital economy—if monetisation scales, legal clarity improves, and culturally-rooted formats like Ludo can turn engagement into revenue.
How Shiprocket Is Using AI and Premium Logistics to Serve India’s D2C Brands
Shiprocket is evolving into an AI-first commerce stack for MSMEs and D2C brands, says Kautilya Pandey, SVP-Marketing, as it aims to power digital sellers with trust, tools, and full-stack solutions.
India Is a Nation of Learners, Not Readers—Yet: Manoj Satti, Penguin Random House
Despite shrinking attention spans, Penguin Random House India is betting on Indian authors, regional languages, and digital storytelling to rewrite the rules of modern publishing in the country.
Hyundai’s Virat Khullar on driving Bharat’s car dreams with emotion, offers, and OTT power
Hyundai is targeting non-metro markets with emotion-led campaigns, regional outreach, and OTT integrations. Virat Khullar outlines the brand’s shift toward full-funnel, retention-focused marketing.
Why BoroPlus Never Had to Reinvent Itself to Stay in the Game
BoroPlus has stayed relevant for over 40 years without drastic reinvention, leveraging trust, Ayurvedic roots, and emotional memory while quietly evolving to meet modern skincare needs.
Inside Snapchat’s Chat Ad Strategy: What It Means for Digital Marketing in India
Snapchat’s Sponsored Snaps aim to place ads inside Chat inboxes, offering brands like AJIO and Instamart a native way to engage Gen Z through conversational, non-intrusive marketing.
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