How NEC India Positions Purpose as a Brand Lever
NEC Corporation India reports stronger retention, engagement and cross-functional alignment after launching its Ikigai Program, a purpose-led cultural initiative aimed at connecting employee roles with societal impact.
Nat Habit 2.0: A Clean Break from Its Past
After raising fresh capital, Nat Habit is reworking its identity and playbook — moving from its “Fresh Ayurveda” origins to a cleaner, more structured brand built for scale.
GenAI, Festive Ads, and Fraud: IAS Breaks Down India’s Adtech Boom
India’s festive season fuels a digital ad boom, now amplified by GenAI content. Brands must fight fraud, capture attention, and stay contextually relevant to turn clicks into conversions.
Festive 2025: How Brands Are Redefining Celebration, Commerce, and Connection
From mindful gifting to conscious luxury and colourful homes, brands this festive season are blending culture, commerce, and connection — turning celebration into a reflection of evolving Indian values.
Inside India’s 2025 Rebranding Boom
Modern rebranding is a lens into business strategy, showing how companies adapt to shifting audiences, emerging technologies, and competitive pressures.
BFSI Insights Forum: Unlocking the Future of Finance and Customer Experience
BFSI Insights Forum by Financial Express and Oracle explored how AI, automation, and data-driven strategies are reshaping finance operations and customer experience across banking and insurance.
Athletifreak Enters India, Testing Lifestyle-Led Premium Against Market Realities
Athletifreak enters India to fill the premium athleisure gap, blending fashion, function, and lifestyle, while testing if its community-first, premium strategy can win over diverse, price-sensitive consumers.
Affiliate Marketing Gives Creators a Steady Paycheck, not Just Viral Fame: Nidhi Thakkar, Amazon India
Amazon’s influencer program is betting on regional and nano creators, with affiliate marketing giving them steady income streams beyond viral fame, says Nidhi Thakkar of Amazon India.
Festive 2025: With Gaming Ads Gone, Brands Sharpen Regional and Hyperlocal Bets
Festivals in India have always been a big opportunity for marketers, but this year feels different. Why? Because a Rs 5,000 crore portion of advertising, the once-popular online gaming category, has disappeared overnight.
Independence Day 2025: How Brands are Leveraging Patriotism for Strategic Storytelling
Independence Day marketing in India is shifting gears—from predictable patriotic motifs to campaigns that fuse national pride with brand purpose and market strategy.
Prasun Kumar on Tying Migration Insight to Market Growth with Magicbricks’ New Campaign
Prasun Kumar, CMO of Magicbricks, on Pata Badlo, Life Badlo—a Javed Akhtar-voiced campaign linking address changes to life transformation, targeting metros and rising tier-2 real estate markets.
Why Monk-E Now Hunts Creators You’ve Never Heard Of
Monk-E’s Viraj Sheth is giving small, passionate creators the same backing as big names—pairing niche talent with global brands to chase engagement, ROI, and sustainable growth.
How Two Brothers Organic Farms built a Rs 200-crore brand
Former bankers Satyajit and Ajinkya Hange returned to their village to revive dying soil through regenerative farming. Today, their venture, Two Brothers Organic Farms, is a ₹200 crore global brand championing clean, traditional food.
ZEE’s Brand Reboot: How the Media Giant Is Reinventing Itself for the New-Age Viewer
Legacy broadcasters are in a race against time, and attention. But can emotional equity, clever content strategy, and omnichannel ambition future-proof its relevance in the streaming-first era?
Gaming Could Build India’s Next Digital Economy, If Law, Revenue, and Trust Align: Zupee’s Dilsher Malhi
Zupee CEO Dilsher Malhi says gaming can power India’s digital economy—if monetisation scales, legal clarity improves, and culturally-rooted formats like Ludo can turn engagement into revenue.
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