Streax Professional Launches Evoque Collection to Drive Hair Color Trends Across India
In conversation with Priyancka Puri, Head of Marketing, Hygienic Research Institute (HRI), we decode the idea behind Evoque, the colour trends driving India’s hair market, and the digital-first strategy powering the brand’s community of stylists.
Siemens Bets Big on India’s Growth Story: From Smart Infrastructure to Net Zero Transformation
Siemens sees India as a key driver of its global growth, investing in smart infrastructure, digital manufacturing, and Net Zero technologies to support the nation’s “Developed India 2047” vision.
The Reinvention of a Camera Giant
OM SYSTEM, spun out of Olympus, is reinventing itself in India, focusing on creators, professional users, and community engagement to stay relevant in a competitive, evolving imaging market.
Cord-Cutting Won’t Cut Dish TV Out: Manoj Dobhal on Surviving India’s Streaming Shift with its Smart TV Play
Dish TV’s VZY Smart TVs blend DTH and OTT in one device, aiming to diversify revenue, retain subscribers, and capture India’s hybrid content consumption amid cord-cutting trends.
BrandWagon Chai pe Charcha with Volkswagen India's Nitin Kohli
Nitin Kohli, Brand Director, Volkswagen India, talks to BrandWagon Online about his weekends, favourite vacation destination and more
India’s Wedding Industry Grows 7–8% Annually, Touches $75 Billion: Sunil Sethi, FDCI
India’s $75 bn wedding industry is growing 7–8% annually, driven by rising incomes, celebrity influence, and luxury demand, making it a key driver for fashion, hotels, autos, and tourism.
We Position Ourselves Where the Money Flows: Sir Martin Sorrell of S4 Capital
Legendary adman Sir Martin Sorrell, at 80, remains in attack mode—betting on digital, data, and disruption as S4 Capital positions itself where client money flows: in tech, AI, and platform-driven growth.
How Medimix is adapting Ayurveda for Gen Z and millennials: CEO Anupam Katheriya
As Medimix marks over 50 years of trust, Cholayil Pvt Ltd shares how the brand is evolving with Gen Z, digital-first marketing, and global expansion while staying rooted in authentic Ayurveda.
Rajat Abbi Maps Schneider’s Strategy: Tapping Urban Growth via Smart, Safe Electricals
With its ‘Bring Home the Smart’ campaign, Schneider Electric aims to redefine home electricals as lifestyle, safety, and design enablers—making smart, sustainable living accessible to Indian households.
We Want to be the ‘Colgate’ of Plants in India: CEO, Ugaoo
By blending education, innovation, and design, Ugaoo has turned millennials and Gen Z into passionate plant owners, transforming gardening from a niche hobby into a lifestyle trend.
"We’ll continue expanding at our current pace of 130–150 outlets per year.", Ankit Patel, CEO, The Belgian Waffle Co
You may have seen its kiosks in bustling malls or high streets, waffle cones in hand and queues snaking out the door. In just a decade, "The Belgian Waffle Co", has gone from a single outlet to more than 680 across 220+ cities, quietly creating and scaling a dessert category.
Inside OPPO India’s Game Plan: Tier 2 Cities, Regional Campaigns and the Long Play on Trust
Sushant Vashistha, Head of Product & Digital Marketing, OPPO India, talks about the brand’s evolving go-to-market strategy, the increasing importance of regional storytelling, and how Oppo plans to win consumer trust across formats, price points, and platforms, among others.
Big Market, Smart Scale, High Trust: The Haleon Way in India
Haleon is building slow, not loud—prioritising sachets, trust, and long-term category growth in India’s OTC market over short-term marketing spikes.
“Design for Everyone”: Canva India’s Chandrika Deb on Localising Creativity and the Soul of ‘Dil Se, Design Tak’
Canva’s latest campaign deepens its emotional and cultural connection with Indian users through ‘Dil Se, Design Tak’. India Head Chandrika Deb shares how the brand is empowering students, teachers, and small businesses with AI tools and regional access.
Why the Creator Economy Needs Infrastructure, Not Just Platforms: Qoruz’s CEO Explains
In a conversation with BrandWagon Online, Praanesh Bhuvaneswar, Co-founder and CEO at Qoruz, shared how the team intentionally avoided vanity metrics and short-term growth hacks.
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