Anti-Norm Bets on ‘Simplification Without Sacrifice’ to Redefine India’s Beauty Playbook
There core philosophy focuses on delivering effective results without overwhelming consumers.

Anti-Norm Bets on ‘Simplification Without Sacrifice’ to Redefine India’s Beauty Playbook
There core philosophy focuses on delivering effective results without overwhelming consumers.

BrandWagon Chai pe Charcha with CarDekho Group’s Anurag Jain
Anurag Jain, Co-founder & Group COO, CarDekho Group speaks to BrandWagon Online about finding balance through family time, the role of reading and reflection in decision-making, and the experiences that keep him grounded outside work.

The boAt Strategy: Decoding the Shift from Consumer Electronics to a Cultural Ecosystem
As the market navigates a cluttered digital space and a shifting retail environment, boAt’s strategy remains focused on balancing mass-market accessibility with an increasingly sophisticated premium portfolio.

From Storytelling to Scale: Inside Baby Forest’s Next Phase of Growth
In a candid conversation with FE BrandWagon online, Baby Forest CMO Aditya Dhawan discusses how evolving consumer preferences, rising demand for Ayurvedic baby care and omnichannel presence are reshaping the brand’s growth and store expansion plan.

Retail Expansion, Category Depth, Global Exploration to Power Suta’s Next Phase of Growth
Founded by Sujata Biswas and Taniya Biswas, Suta today sees a balanced revenue mix, with 65% coming from digital channels and 35% from physical retail, launched just two and a half years ago.

Beyond Food Services: Inside Sodexo India’s €1-billion Growth Ambition
Rakesh Agarwal, Chief Operating Officer–Business Food, Sodexo India, explains how organisations are rethinking workplaces as experience-driven ecosystems, where food, technology and sustainability together influence employee engagement and business outcome.

BrandWagon Chai pe Charcha with Amway India’s Rajneesh Chopra
Rajneesh Chopra, Managing Director, Amway India speaks to BrandWagon Online about how he unwinds outside work, the role sport plays in shaping his leadership, and the simple routines that help him reset and recharge.

Why Personalised Customer Interactions Are Central to Tata Communications’ Growth Strategy
Sumeet Walia, Chief Business Officer, Tata Communications, breaks down how brands are moving beyond connectivity to focus on meaningful customer interactions, where context, personalisation and speed now define competitive advantage.

Why Gen Z Still Wants a Titan on Their Wrist
Aparna Ravi, Marketing Head – Titan Watches, Titan Company Limited, unpacks how the brand is navigating a competitive, fragmented marketplace—one where storytelling and individuality matter as much as engineering.

Kissht’s Shwetha Iyer on Building Trust-Led Branding and Marketing for the Next Phase of Digital Credit Growth
Shwetha Iyer, SVP and Head of Marketing at Kissht, explains how the fintech is rebuilding trust in digital credit through clarity, data-led personalisation and brand building, while scaling larger-ticket products like digital Loans Against Property across Bharat.

From Heels to Feels: How Inc.5 Is Designing for a New India
Inc.5 director Rozmin Virji breaks down how shifting consumer preferences, regional demand patterns, and AI-led retail tools are reshaping the company’s growth strategy and store expansion plans.

From Dice to Devices: Inside Monopoly’s 90-Year Reinvention Playbook with Hasbro's Nilay Verma
Monopoly may be turning 90, but Hasbro isn’t letting nostalgia collect dust. Nilay Verma breaks down how the brand is blending physical play with digital behaviour to stay relevant for India’s new-age players.

“Education Is the Backbone of This Industry”: L’Oréal Professionnel India Head on What’s Powering Salon Growth
India’s salon market is growing fast, and L’Oréal Professionnel says its next leap will come from education, tech-led diagnostics, and premium experiences tailored to diverse Indian hair needs.

BrandWagon Chai pe Charcha with MG Select’s Milind Shah
Milind Shah, Head, MG SELECT, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

Endings That Continue: As Navneet Saluja Bids Farewell to Haleon, a Reflection on Leadership That Endures
As Navneet Saluja steps down after 17 years, he reflects on leading through transformation — from the Horlicks divestment to shaping Haleon’s independent identity — and the kind of leadership that lasts.

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