Kissht’s Shwetha Iyer on Building Trust-Led Branding and Marketing for the Next Phase of Digital Credit Growth
Shwetha Iyer, SVP and Head of Marketing at Kissht, explains how the fintech is rebuilding trust in digital credit through clarity, data-led personalisation and brand building, while scaling larger-ticket products like digital Loans Against Property across Bharat.
From Heels to Feels: How Inc.5 Is Designing for a New India
Inc.5 director Rozmin Virji breaks down how shifting consumer preferences, regional demand patterns, and AI-led retail tools are reshaping the company’s growth strategy and store expansion plans.
From Dice to Devices: Inside Monopoly’s 90-Year Reinvention Playbook with Hasbro's Nilay Verma
Monopoly may be turning 90, but Hasbro isn’t letting nostalgia collect dust. Nilay Verma breaks down how the brand is blending physical play with digital behaviour to stay relevant for India’s new-age players.
“Education Is the Backbone of This Industry”: L’Oréal Professionnel India Head on What’s Powering Salon Growth
India’s salon market is growing fast, and L’Oréal Professionnel says its next leap will come from education, tech-led diagnostics, and premium experiences tailored to diverse Indian hair needs.
BrandWagon Chai pe Charcha with MG Select’s Milind Shah
Milind Shah, Head, MG SELECT, talks to BrandWagon Online about his weekends, favourite vacation destination and more.
Endings That Continue: As Navneet Saluja Bids Farewell to Haleon, a Reflection on Leadership That Endures
As Navneet Saluja steps down after 17 years, he reflects on leading through transformation — from the Horlicks divestment to shaping Haleon’s independent identity — and the kind of leadership that lasts.
Streax Professional Launches Evoque Collection to Drive Hair Color Trends Across India
In conversation with Priyancka Puri, Head of Marketing, Hygienic Research Institute (HRI), we decode the idea behind Evoque, the colour trends driving India’s hair market, and the digital-first strategy powering the brand’s community of stylists.
Siemens Bets Big on India’s Growth Story: From Smart Infrastructure to Net Zero Transformation
Siemens sees India as a key driver of its global growth, investing in smart infrastructure, digital manufacturing, and Net Zero technologies to support the nation’s “Developed India 2047” vision.
The Reinvention of a Camera Giant
OM SYSTEM, spun out of Olympus, is reinventing itself in India, focusing on creators, professional users, and community engagement to stay relevant in a competitive, evolving imaging market.
Cord-Cutting Won’t Cut Dish TV Out: Manoj Dobhal on Surviving India’s Streaming Shift with its Smart TV Play
Dish TV’s VZY Smart TVs blend DTH and OTT in one device, aiming to diversify revenue, retain subscribers, and capture India’s hybrid content consumption amid cord-cutting trends.
BrandWagon Chai pe Charcha with Volkswagen India's Nitin Kohli
Nitin Kohli, Brand Director, Volkswagen India, talks to BrandWagon Online about his weekends, favourite vacation destination and more
India’s Wedding Industry Grows 7–8% Annually, Touches $75 Billion: Sunil Sethi, FDCI
India’s $75 bn wedding industry is growing 7–8% annually, driven by rising incomes, celebrity influence, and luxury demand, making it a key driver for fashion, hotels, autos, and tourism.
We Position Ourselves Where the Money Flows: Sir Martin Sorrell of S4 Capital
Legendary adman Sir Martin Sorrell, at 80, remains in attack mode—betting on digital, data, and disruption as S4 Capital positions itself where client money flows: in tech, AI, and platform-driven growth.
How Medimix is adapting Ayurveda for Gen Z and millennials: CEO Anupam Katheriya
As Medimix marks over 50 years of trust, Cholayil Pvt Ltd shares how the brand is evolving with Gen Z, digital-first marketing, and global expansion while staying rooted in authentic Ayurveda.
Rajat Abbi Maps Schneider’s Strategy: Tapping Urban Growth via Smart, Safe Electricals
With its ‘Bring Home the Smart’ campaign, Schneider Electric aims to redefine home electricals as lifestyle, safety, and design enablers—making smart, sustainable living accessible to Indian households.
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