Inside OPPO India’s Game Plan: Tier 2 Cities, Regional Campaigns and the Long Play on Trust
Sushant Vashistha, Head of Product & Digital Marketing, OPPO India, talks about the brand’s evolving go-to-market strategy, the increasing importance of regional storytelling, and how Oppo plans to win consumer trust across formats, price points, and platforms, among others.
Big Market, Smart Scale, High Trust: The Haleon Way in India
Haleon is building slow, not loud—prioritising sachets, trust, and long-term category growth in India’s OTC market over short-term marketing spikes.
“Design for Everyone”: Canva India’s Chandrika Deb on Localising Creativity and the Soul of ‘Dil Se, Design Tak’
Canva’s latest campaign deepens its emotional and cultural connection with Indian users through ‘Dil Se, Design Tak’. India Head Chandrika Deb shares how the brand is empowering students, teachers, and small businesses with AI tools and regional access.
Why the Creator Economy Needs Infrastructure, Not Just Platforms: Qoruz’s CEO Explains
In a conversation with BrandWagon Online, Praanesh Bhuvaneswar, Co-founder and CEO at Qoruz, shared how the team intentionally avoided vanity metrics and short-term growth hacks.
“Don’t Just Go Digital, Go Local”: Brand Raga Founder on What It Really Takes to Win India’s Tier 2 & 3 Markets
Brand Raga’s Shiv Mamadapur shares how grassroots insights, vernacular storytelling, and flexible consulting models are helping brands win trust—and market share—in India’s tier 2 and 3 towns.
"We’re Not Playing the Price Game": Carl Zeiss on Eye Care’s Expanding Market
As eyewear moves from need to informed choice, Carl Zeiss is targeting trust and access. “We're entering new markets with trained experts, not discounts,” says Rohan Paul of ZEISS India.
Underdog Strategy, Premium Goals: Under Armour’s India Story
Tushar Goculdas, MD, Underdog Athletics, explains how Under Armour is building its India play with premium positioning, controlled retail, and a no-discounting mindset.
How Indian Brands Can Go Global Without a Big Budget: Srinidhi Kalvapudi
Srinidhi Kalvapudi, Head of Amazon Global Selling India, shares how Amazon empowers Indian MSMEs to go global, using data, tech, and exports to fuel its $80 bn vision of turning sellers into brands.
How a Former Cycle Manufacturer Built A Beauty Brand, Meet Recode Studio’s Dheeraj Bansal
Dheeraj Bansal, the Co-founder, talks about his journey so far with the company, marketing strategies, distribution channels, pricing strategy, revenue and future vision of Recode, among others.
As Dolby Goes Deeper Into India, Sameer Seth on Preserving Brand Equity at Scale
Sameer Seth, Director–Marketing, Dolby India, on expanding Dolby Cinema across Indian cities, balancing premium positioning with mass reach, and collaborating across sectors to scale immersive tech.
BrandWagon Chai pe Charcha with Nasscom Foundation CEO Jyoti Sharma
Jyoti Sharma, CEO, Nasscom Foundation, speaks to BrandWagon Online about how she unwinds, her go-to vacation spot, and what weekends look like beyond the boardroom.
“We’re building the operating system for influencer marketing”: Gautam Madhavan, founder, Xley.ai
Brands today grapple with fragmented workflows—from manual creator searches and vetting via spreadsheets and DMs, to jumbled campaign briefs and inconsistent tracking
The Quiet Math Behind Perfetti’s Candy Empire
Perfetti Van Melle India's Gunjan Khetan breaks down how the Rs 3,080 cr candy giant is driving growth through smarter packs, rural push, and premium innovation in a tough, low-margin market.
How Skore is courting modern India with intimacy, not inhibition
Vishal Vyas, CMO at TTK Healthcare, unpacks how Skore is building a modern sexual wellness brand by embracing pleasure, navigating taboos, and tapping digital India’s evolving intimacy culture.
LinkedIn’s Sachin Sharma on Video’s Power to Make B2B More Human, More Impactful
LinkedIn is pushing B2B brands in India to embrace video, creator-led content, and new ad formats like First Impression Ads, aiming to shift the focus from lead-gen to full-funnel marketing impact.
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