ITC Master Chef Launches Cheese-Filled Offerings

ITC Master Chef, a frozen food brand, has launched two new products – ITC Master Chef Chicken Cheese Fills and ITC Master Chef Crispy Cheese Fills, expanding its snacking portfolio.

The Chicken Cheese Fills deliver a cheese-filled centre with chicken, along with 28g of protein per pack. The Crispy Cheese Fills, on the other hand, deliver a cheese-filled offering.

Both variants have been developed to deliver a frozen format designed to preserve flavor, texture and nutrition.

Speaking on the launch, Ashu Phakey, Vice President and Business Head - Frozen and Fresh Foods at ITC Limited said, “Consumers today are looking for premium, exciting, and convenient snacking formats. With the introduction of Chicken Cheese Fills and Crispy Cheese Fills, we are introducing a truly unique dual-texture format - crispy outside and molten cheesy inside, that promises a memorable experience for families, young adults, and cheese enthusiasts.”

Both offerings are processed under standard hygiene practices and are manufactured using Individually Quick Freezing (IQF) technology to lock in nutrients and flavor. They can be prepared in an air fryer or deep fryer.

The new range will be available across leading retail stores and e-commerce platforms nationwide. Chicken Cheese Fills, priced at Rs 220 for 280 g and Crispy Cheese Fills at Rs 160 for 280 g.