Aman Gupta’s OFF/BEAT Bags Rs 100 Crore Funding from Bessemer

OFF/BEAT, a new venture founded by Aman Gupta, has raised Rs 100 crore in a seed funding round led by Bessemer Venture Partners.

The investment comes at a time when India is witnessing a structural shift driven by a digitally native and aspirational generation. This cohort is redefining how companies communicate, what they represent, and how they build consumer loyalty. Simultaneously, advancements in artificial intelligence and technology are reshaping how businesses are created, discovered, and scaled.

OFF/BEAT aims to capitalise on this convergence of cultural evolution and technological transformation.

Founded by Gupta, who previously co-founded boAt and scaled it into a ₹3,000+ crore brand, OFF/BEAT brings together operational expertise and a deep understanding of evolving consumer behaviour in India. His experience offers a unique perspective on how aspiration, identity, and technology intersect at scale.

Commenting on the fundraiser, Gupta said, 

“Having built from scratch before, I understand what capital can and cannot do. This time, I was looking for partners with a global perspective who can help leverage technology and AI, which is where the future lies. Bessemer’s track record with companies such as Anthropic, Shopify, Canva, and LinkedIn speaks for itself.”

He added, “I did not raise capital out of necessity, but to partner with investors who bring speed, credibility, network, and strategic support—advantages that go beyond funding.”

Anant Vidur Puri, Partner at Bessemer Venture Partners, said,

“We back founders who can anticipate change. Aman demonstrated this with boAt by tapping into India’s evolving aspirations. With OFF/BEAT, he is now building at the intersection of AI and a new generation of consumers with fundamentally different expectations. This is precisely the kind of opportunity we seek to support.”