Sirona has entered the menopause care segment with a dedicated product range, aiming to address a largely underserved category in India’s growing women’s wellness market.
Sirona, a women’s wellness brand, has launched its Menopause Range, a specialised, everyday menopause-focused line designed for accessible, at-home support. The expansion takes Sirona’s portfolio to over 130 SKUs across 7 categories.
India’s women’s wellness market, valued at approximately Rs 38,000 crore and growing at an estimated 7-8% CAGR, represents a significant emerging opportunity in menopause care. With nearly 75 million women in the 40-55 age bracket, many navigating perimenopause and menopause, the category remains largely underserved.
Deep Bajaj, Co-founder, Sirona Hygiene, said, “Menopause is one of the most underserved yet high-potential categories within women’s healthcare. This launch is a natural extension of our vision to build a comprehensive women’s wellness portfolio that supports every life stage. We see strong long-term opportunity in this segment and remain focused on delivering accessible, science-backed solutions that empower women with greater comfort and confidence.”
The range includes a Cooling Mist to soothe hot flashes, a Skin Balancing Phytoestrogen based (plant estrogen) Cream to restore hydration and elasticity, an Intimate Cream to relieve dryness and maintain intimate pH balance, and an at-home FSH Test Kit to help women better understand if they have entered menopause.
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