Swiss Beauty partners with Warner Bros. Discovery Global Consumer Products, launches FRIENDS-inspired Collection

Swiss Beauty, a beauty brand, announced its official partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch a limited-edition FRIENDS-inspired makeup range under its CRAZE collection. 

The range brings together pop culture and beauty, combining emotional familiarity with contemporary beauty formats, to address the growing demand for nostalgia-driven, collectable beauty experiences.

Commenting on the launch, Vidushi Goyal, Chief Marketing Officer, Swiss Beauty, said, “Through this collaboration with WBDGCP, we aim to create a beauty experience that feels fun, collectable, and emotionally engaging, while seamlessly fitting into modern beauty routines. The collection reflects our focus on offering products that allow consumers to express themselves through culturally relevant and thoughtfully designed beauty.” 

Featuring character-led product names, playful detailing, and visually engaging packaging, the range aligns with the brand’s modern makeup sensibilities and evolving preferences of millennial and Gen Z consumers. 

The collection includes products such as a tinted moisturiser, makeup remover wipes, lip and cheek tint, lip balm, and press-on nails, with prices ranging from Rs 179 to Rs 499.