Mount Everest Breweries Ltd. has expanded into Goa as its 13th market and aims to expand to 20 states by FY26.

Mount Everest Breweries Ltd. (MEBL), a brewery and part of the Associated Kedia Group, has announced its expansion into Goa, marking its entry into the state as its 13th market of operations. The company aims to expand to 20 states by the end of FY26 and achieve a 10 percent national market share by 2029.

The market presents a strong opportunity for brands to engage with a diverse, experience-driven consumer base while building national visibility among travellers and younger consumers.

As part of its entry into the state, MEBL will introduce a portfolio of its key brands including STOK beer in both mild and strong variants, along with its whisky brand Hilfort, Nicobar gin and Lemount brandy. The portfolio is aimed at catering to consumers seeking quality-driven beverage choices across retail and hospitality environments.

Commenting on the expansion, Vedant Kedia, Whole-Time Director at Mount Everest Breweries Ltd. said, “Goa has always been a destination where consumers are open to discovering new brands and experiences. This expansion allows us to introduce a wider portfolio of our products while connecting with travellers and younger consumers who influence drinking preferences across the country.”

STOK, the company’s flagship beer brand, is built around the lifestyle campaign #LiveTheChill. Goa’s laid-back yet vibrant culture offers a natural setting for the brand to connect with younger consumers, particularly Gen Z and millennials.

To support its entry into the state, MEBL has partnered with two distributors and over 700 retailers across Goa. The company’s portfolio will be available through both retail outlets and the HoReCa segment, enabling broad access across the state’s hospitality and tourism ecosystem.