Krvvy Partners with Ugees to Launch Travel-Friendly Intimate Wash for Innerwear Care

Krvvy has partnered with Ugees to introduce a travel-friendly intimate wash designed for women’s innerwear.

The move signals an expansion beyond innerwear products into care, a relatively under-served category. The solution combines Krvvy’s comfort-led approach with Ugees’ expertise in specialised undergarment care, aiming to make hygiene more accessible for fast-paced lifestyles.

Its compact, easy-to-use format makes it portable and travel-friendly. By enabling regular, gentle cleansing, it helps maintain fabric quality, hygiene, and overall garment longevity. Formulated with natural surfactants, it is bleach-free, sulphate-free, and pH-balanced, ensuring a gentle yet effective cleanse that is both skin-safe and fabric-friendly.

The launch reflects a gradual shift within the category, where brands are beginning to look beyond the point of purchase and address how products are used and maintained over time. 

Commenting on the partnership, Yash Goyal, Co-Founder & CEO, Krvvy, said, "This collaboration is a step towards building a more complete ecosystem, one that simplifies how innerwear is maintained alongside how it is designed and experienced. Beyond the product, this launch is also about normalising conversations around an often under-discussed category, bringing in themes of inclusivity, body positivity, and everyday hygiene that are especially relevant to women’s innerwear."

Adding to this, Rahul Tyagi, Founder, Ugees, said, “With Krvvy, we saw an opportunity to make innerwear care more intuitive, something that fits seamlessly into daily routines rather than feeling like an added step."

Notably, both Krvvy and Ugees have been featured on Shark Tank India. Their partnership underscores a broader shift in consumer behavior where practicality, hygiene, and thoughtful design are becoming key purchase drivers.