Apparel Group Expands Portfolio, Onboards Nike Littles and Jordan

Apparel Group, the leading global fashion and lifestyle retail conglomerate, announced a landmark expansion of its portfolio in India with the onboarding of Nike Littles and Jordan. With this integration, Apparel Group aims to expand its retail footprint reinforcing its commitment to shaping the future of youth, that inspires movement, confidence, and self-belief.

The partnership synergizes Nike Littles’ mission of inclusive play with Jordan’s legendary spirit of persistence, ensuring every child has access to performance-led gear and aspirational style. This will be incorporated via an omnichannel launch, scaling the brands through a robust national retail footprint alongside strategic presence across leading digital marketplaces.

Tushar Ved, President, Apparel Group India, said, “Our focus is on building meaningful brand ecosystems, which allows us to deliver global icons that inspire movement, confidence, and self-belief from an early age.”

This onboarding further cements Apparel Group’s position as the premier destination for world-class athletic and lifestyle brands. The collections span key categories including apparel and select accessories, with inclusive sizing designed to support children from early childhood through their teenage years.