Vivek Kumar Anand

Vivek Kumar Anand is the Chief Strategy Officer at DViO Digital, where he leads integrated strategy, growth, and innovation. With deep expertise in digital marketing, data-led consumer insights, and brand transformation, Vivek crafts omnichannel strategies tailored for the evolving needs of businesses across sectors—from retail and finance to healthcare and CPG.

Beyond SEO: A CMO’s Guide to Building Cross-Platform Discoverability in the Age of AI

Google’s AI Overviews changed discoverability forever. SEO is no longer just Google-centric—visibility now depends on cross-platform clarity, system-level structure, and machine readability.

For years, businesses have optimized content for Google’s algorithm, assuming it was the primary gateway to attention.

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