Tarun Arora

CEO and Whole-Time Director at Zydus Wellness

Tarun Arora is the CEO and Whole-Time Director at Zydus Wellness. With over two decades of experience in the FMCG sector, he oversees the strategic direction, innovation, and growth of brands such as Sugar Free, Complan, Glucon-D, Everyuth, and Nycil. Under his leadership, Zydus Wellness has expanded its portfolio, strengthened its market presence, and pursued a purpose-driven approach to health and nutrition in India.

Will Quick Commerce Set in Motion a Differential Equation Approach for Consumer Brands?

As consumer journeys grow fragmented and fast-paced, quick commerce is forcing FMCG brands to rethink distribution, redefine engagement, and operate with both agility and precision to stay relevant.

s the country advances towards becoming one of the world's top three consumer markets, there is a rapid transformation in how consumers discover, engage with, and purchase products. E-commerce has been a major disruptor over the past decade

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