Inside India’s 2025 Rebranding Boom

Modern rebranding is a lens into business strategy, showing how companies adapt to shifting audiences, emerging technologies, and competitive pressures.

The Reinvention of a Camera Giant

OM SYSTEM, spun out of Olympus, is reinventing itself in India, focusing on creators, professional users, and community engagement to stay relevant in a competitive, evolving imaging market.

Cord-Cutting Won’t Cut Dish TV Out: Manoj Dobhal on Surviving India’s Streaming Shift with its Smart TV Play

Dish TV’s VZY Smart TVs blend DTH and OTT in one device, aiming to diversify revenue, retain subscribers, and capture India’s hybrid content consumption amid cord-cutting trends.

BrandWagon Chai pe Charcha with Volkswagen India's Nitin Kohli

Nitin Kohli, Brand Director, Volkswagen India, talks to BrandWagon Online about his weekends, favourite vacation destination and more

Athletifreak Enters India, Testing Lifestyle-Led Premium Against Market Realities

Athletifreak enters India to fill the premium athleisure gap, blending fashion, function, and lifestyle, while testing if its community-first, premium strategy can win over diverse, price-sensitive consumers.

India’s Wedding Industry Grows 7–8% Annually, Touches $75 Billion: Sunil Sethi, FDCI

India’s $75 bn wedding industry is growing 7–8% annually, driven by rising incomes, celebrity influence, and luxury demand, making it a key driver for fashion, hotels, autos, and tourism.

Affiliate Marketing Gives Creators a Steady Paycheck, not Just Viral Fame: Nidhi Thakkar, Amazon India

Amazon’s influencer program is betting on regional and nano creators, with affiliate marketing giving them steady income streams beyond viral fame, says Nidhi Thakkar of Amazon India.

Festive 2025: With Gaming Ads Gone, Brands Sharpen Regional and Hyperlocal Bets

Festivals in India have always been a big opportunity for marketers, but this year feels different. Why? Because a Rs 5,000 crore portion of advertising, the once-popular online gaming category, has disappeared overnight.

We Position Ourselves Where the Money Flows: Sir Martin Sorrell of S4 Capital

Legendary adman Sir Martin Sorrell, at 80, remains in attack mode—betting on digital, data, and disruption as S4 Capital positions itself where client money flows: in tech, AI, and platform-driven growth.

How Medimix is adapting Ayurveda for Gen Z and millennials: CEO Anupam Katheriya

As Medimix marks over 50 years of trust, Cholayil Pvt Ltd shares how the brand is evolving with Gen Z, digital-first marketing, and global expansion while staying rooted in authentic Ayurveda.

Billions at Stake, Billions Lost: The Fall of Real Money Gaming

A single bill has erased India’s Rs 26,000-crore real money gaming industry overnight—wiping out jobs, ad spends, and revenues, while esports emerges as the government’s chosen play.

Rajat Abbi Maps Schneider’s Strategy: Tapping Urban Growth via Smart, Safe Electricals

With its ‘Bring Home the Smart’ campaign, Schneider Electric aims to redefine home electricals as lifestyle, safety, and design enablers—making smart, sustainable living accessible to Indian households.

Independence Day 2025: How Brands are Leveraging Patriotism for Strategic Storytelling

Independence Day marketing in India is shifting gears—from predictable patriotic motifs to campaigns that fuse national pride with brand purpose and market strategy.

Prasun Kumar on Tying Migration Insight to Market Growth with Magicbricks’ New Campaign

Prasun Kumar, CMO of Magicbricks, on Pata Badlo, Life Badlo—a Javed Akhtar-voiced campaign linking address changes to life transformation, targeting metros and rising tier-2 real estate markets.

Why Monk-E Now Hunts Creators You’ve Never Heard Of

Monk-E’s Viraj Sheth is giving small, passionate creators the same backing as big names—pairing niche talent with global brands to chase engagement, ROI, and sustainable growth.

Inside OPPO India’s Game Plan: Tier 2 Cities, Regional Campaigns and the Long Play on Trust

Sushant Vashistha, Head of Product & Digital Marketing, OPPO India, talks about the brand’s evolving go-to-market strategy, the increasing importance of regional storytelling, and how Oppo plans to win consumer trust across formats, price points, and platforms, among others.

How Two Brothers Organic Farms built a Rs 200-crore brand

Former bankers Satyajit and Ajinkya Hange returned to their village to revive dying soil through regenerative farming. Today, their venture, Two Brothers Organic Farms, is a ₹200 crore global brand championing clean, traditional food.

Big Market, Smart Scale, High Trust: The Haleon Way in India

Haleon is building slow, not loud—prioritising sachets, trust, and long-term category growth in India’s OTC market over short-term marketing spikes.

“Don’t Just Go Digital, Go Local”: Brand Raga Founder on What It Really Takes to Win India’s Tier 2 & 3 Markets

Brand Raga’s Shiv Mamadapur shares how grassroots insights, vernacular storytelling, and flexible consulting models are helping brands win trust—and market share—in India’s tier 2 and 3 towns.

"We’re Not Playing the Price Game": Carl Zeiss on Eye Care’s Expanding Market

As eyewear moves from need to informed choice, Carl Zeiss is targeting trust and access. “We're entering new markets with trained experts, not discounts,” says Rohan Paul of ZEISS India.