Bold Care Brings Anurag Kashyap and Samay Raina Together in Latest Campaign

Bold Care has released a new campaign film featuring filmmaker Anurag Kashyap and comedian Samay Raina. The film uses a mix of improvisation and direction to highlight the brand’s positioning as unapologetic and disruptive in the sexual health and wellness space.

The film opens on a production set, with Kashyap directing Raina for Bold Care. Raina interrupts the shoot with puns, innuendos, and improvisations, leading to a series of exchanges between the two. The back-and-forth is designed to mirror Bold Care’s identity of being raw, unpolished, and real.

This is the brand’s second association with Raina, following his podcast appearance with Raj Shamani that drove online conversations. Bold Care has previously worked with Ranveer Singh and Johnny Sins in its #TakeBoldCareOfHer campaign, and has also rolled out initiatives such as #Sextember.

Backed by Ranveer Singh, Bold Care said the latest campaign reinforces its communication style of using humour and roasts to address conversations around sexual health and wellness.

Rajat Jadhav, Co-Founder and CEO of Bold Care,said, “At Bold Care, we believe intimacy deserves honest conversations. If a topic feels uncomfortable, that’s usually where the real conversation begins. This film with Anurag and Samay delivers honesty with just the right touch of humour that’s essential when talking about sexual wellness. It reflects how we work at Bold Care. This film is not just another piece of content, it is real, humorous and bold.  If this film gets people to pause, reflect or talk about something they usually avoid, then it has done exactly what it was meant to do.”