EDT Partners with SagePilot AI, Launches WhatsApp-based AI Cooking Assistant ‘Recipe Ramsay’

EDT, the consumer appliances brand focused on modern home devices, launched  “Recipe Ramsay” in partnership with SagePilot AI. It is an AI-powered kitchen operating system built for LUMA, its PureGlass air fryer with NutriRetainTM Edge. With the launch, EDT integrates a conversational AI recipe agent directly with a smart kitchen appliance.

Built on WhatsApp, Recipe Ramsay addresses a core behavioural insight: the friction in cooking isn’t execution, it’s decision-making. In over 500 consumer interviews across demographics and cities, EDT found that it struggled not just with cooking itself, but also with deciding what to cook each day. Variables such as available ingredients, time, dietary preferences, calorie or protein goals, spice levels, and serving size collectively create daily decision fatigue.

Commenting on the launch, Naiyya Saggi, Co-Founder & CEO, EDT, said, “Recipe Ramsay is not a generic AI layered onto an appliance, but a tightly integrated intelligence layer that enhances a user’s experience with LUMA’s core performance while reducing everyday cognitive load. By creating an AI-enabled assistive ecosystem around LUMA’s hardware, and delivering it through a familiar interface like WhatsApp, we’re moving beyond novelty toward infrastructure, where technology works quietly and meaningfully inside the home.”

Recipe Ramsay streamlines this complexity into a single assistive, conversational flow. Users input what they have, how much time they have, and their dietary or health preferences and goals. The AI agent responds with a recipe optimised for LUMA, complete with calibrated temperature, time, and cooking mode settings. If ingredients are missing, it enables direct comparison across quick-commerce platforms, compressing the gap between intent and action. By choosing WhatsApp over a standalone app, EDT removes friction points such as downloads, onboarding, and platform switching.

The launch of Recipe Ramsay reflects EDT’s broader philosophy of integrating meaningful, human-centric technology into everyday devices. The company recently raised $1.4 million in a pre-seed round led by Sauce VC, with participation from founders and industry leaders.