From Woks to Beats: Chinese Wok Launches ‘Wok FM’ Music Universe

In a bid to strengthen its youth appeal, Chinese Wok has launched Wok FM, India’s first QSR-owned music universe, with two original albums distributed across 250+ outlets and digital platforms.

Chinese Wok has launched Wok FM, a brand-owned music universe aimed at strengthening its connect with young consumers, making it one of the first QSR brands in India to building a proprietary music platform at scale. The initiative debuts with two original albums—Get Wok’D Tonight and Cricket & Cravings—now playing across more than 250 outlets nationwide and available on digital streaming platforms including Spotify, YouTube Music and Amazon Music.

Spanning across multiple genres, moods and regional languages, Wok FM is designed to enhance the in-store experience while building a distinct sonic identity for the brand. From cricket anthems and festive tracks to quirky brand-led numbers and regional songs in Kannada, Tamil, Telugu, Gujarati, Bengali, Punjabi, and Marathi, the music reflects Chinese Wok’s youthful, playful personality while creating a distinctive and recognizable sonic identity, shaped by the brand’s deep cultural insights and creative curation.

Commenting on the launch, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said “the initiative reflects the brand’s focus on experience-led consumption among young audiences, adding that Wok FM is intended to evolve alongside consumer preferences and future campaigns.”

Positioned as a long-term brand platform, Wok FM features fully original tracks in both melody and lyrics, enabling Chinese Wok to build it as an owned media asset independent of specific campaigns. The company said new music will be released in line with seasons, festivals and brand initiatives, integrating sound into its broader brand strategy.

Vikas Iyer, Marketing Head, Lenexis Foodworks, said “music plays a central role in Gen Z culture and that the platform enables the brand to engage consumers beyond physical stores, extending its presence into everyday digital listening habits.”

With Wok FM, Chinese Wok joins a small set of global QSR and retail brands experimenting with proprietary, multi-language music ecosystems as a way to deepen cultural relevance and brand recall.Future phases of Wok FM will invite fans, creators and communities to co-create and collaborate, turning it into a living cultural platform rather than a static playlist.