Sansaar, the D’Décor Exports-backed home furnishings brand, has entered the GCC market with its first international launch in Dubai through a strategic partnership with Bru Textile’s Fabric Library.
Sansaar, the home furnishing brand from D’Décor Exports, made its international debut through a strategic partnership with Bru Textile’s Fabric Library, launching its premium fabric collections in the GCC market via Dubai.
Sansaar is rooted in a philosophy of conscious living and careful craftsmanship. Founded by sisters Sanjana and Sarah Arora, the brand brings a modern, global perspective to interiors, combining refined textures and contemporary colour palettes with the heritage and manufacturing strength of D’Décor Exports.
Gary Neiman, Director at Bru Textiles, shared, “In over three decades of working with brands across the world, it is rare to encounter a partnership as authentic and inspiring as Sansaar. Partnering with Sansaar is not just a business collaboration, it is an alignment of values and a shared belief in building something enduring, meaningful, and relevant for the future.”
The rollout was completed in early December 2025, following a B2B-led distribution model.The partnership draws on Fabric Library’s strong regional footprint and deep market expertise within the Middle East’s interiors and design ecosystem.
Commenting on the partnership, Sanjana Arora, Co-Founder, Sansaar added “We are thrilled to be the first Indian home furnishings brand to go global. Legacy is also what we carry forward.”
This launch represents Sansaar’s first step outside India, laying the groundwork for a phased international expansion across carefully chosen markets and strategic distribution alliances.
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