iD Fresh Food Elevates Co-founders Jafar TK and Shamshudeen TK to Board Members

iD Fresh Food has elevated its co-founders Jafar TK and Shamshudeen TK to its board, marking a key leadership development at the fresh food brand. This move reflects the company’s continued focus on strengthening its leadership as it prepares for the next phase of growth, including expansion across markets, categories, and its journey towards IPO readiness.

Speaking on the announcement, P.C. Musthafa, Global CEO and Chairman, iD Fresh Food, said, “Jafar and Shamshudeen have been integral to iD’s journey from the very beginning, contributing significantly to building both our market presence and operational backbone.”

Commenting on his elevation, Jafar TK, Co-founder and Board Member, iD Fresh Food, said, “As a Board Member, I look forward to contributing more strategically to the company’s growth and continuing to build a brand that consumers trust every day.”

Shamshudeen TK, Co-founder and Board Member, iD Fresh Food, added, “Building strong manufacturing and operational capabilities has been central to this journey. As I step into this next phase, I look forward to strengthening our processes, driving efficiency, and growth.”

Both have played an instrumental role in building the company from its early days into one of India’s most trusted fresh food brands. Their elevation to the Board is a natural progression of their deep involvement in the company’s growth, and will enable them to contribute more actively to iD’s long-term strategy and governance.