The campaign is supported by Indian Silk House Agency's latest wedding edit, which reimagines iconic Indian weaves for a new generation of brides and families, featured in a digital film.
Indian Silk House Agencies, which is India’s only-sarees brand, has unveiled its new campaign, ‘Weddings of India’, paying tribute to India’s diverse regional bridal traditions. Marking 52 years of legacy, it celebrates India’s rich cultural diversity, highlighting how the saree serves as a powerful emotional thread that connects wedding traditions across the country uniting diverse customs into a shared symbol of grace and heritage.
With the ‘Weddings of India’ campaign, the company strengthened its role as a national saree authority that celebrates bridal craft and also bridges India’s diverse regional traditions within one cohesive wedding story.
Commenting on the launch, Darshan Dudhoria, CEO, Indian Silk House Agencies, said, “With Weddings of India, we wanted to celebrate that diversity while acknowledging the hands and histories that make it possible. This film reflects who we are as a brand today, deeply anchored in craft and committed to preserving the cultural relevance of the saree for the contemporary audience.”
The campaign is supported by the company’s latest wedding edit, which reimagines iconic Indian weaves for a new generation of brides and families, featuring a collection spanning Banarasi, Kanjivaram, Tissue, Organza, Raw Silk and Baluchari, balancing heirloom craftsmanship with contemporary sensibilities.
Founded in 1971 in Kolkata, Indian Silk House Agencies works with over 15,000 artisans across 62 weaving clusters in India. Starting at INR 1999, Indian Silk House Agencies’ ‘Weddings of India’ collection is available PAN-India at retail stores and online.
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