L&T Finance unveils new Two-wheeler Loan TVC with Jasprit Bumrah

L&T Finance (LTF) has launched a new TV advertisement for Two-wheeler Loans with brand ambassador Jasprit Bumrah. The campaign, 'Just Zoom Two-wheeler Loans', includes the tagline 'Bumrah Ki Speed Par', which compares the fast speed with the lender's speedy clearance.

The campaign kicked off during the Asia Cup 2025, with L&T Finance being an Associate Sponsor on Sony’s broadcast network. The ad spotlights instant approval for loans, the highest loan eligibility, and EMIs beginning at Rs 2199 per lakh. The processing speed is enabled by LTF’s AI/ML credit engine, Project Cyclops, which analyses customer applications in real time.

Shot in a two-wheeler showroom, the ad features the customer questioning the speed at which a loan can be sanctioned. The sequence cuts between Bumrah’s delivery on television and an LTF representative getting the loan sanction process done. The ball hitting the stumps parallels the loan being sanctioned, emphasising speed and accuracy.

The campaign will be supplemented with an Integrated Marketing Campaign in 13 cities, such as Bangalore, Chennai, Kolkata, Hyderabad, and Pune. The outreach will comprise outdoor hoardings, airport and metro brandings, in-flight magazine advertisements, and social media marketing. A WhatsApp bot has also been launched for Two-wheeler loans.

To increase interactions, LTF is introducing an AI-based ‘Bowl Like Bumrah’ contest in which the bowling style of the pacer can be imitated by users for rewards. The other efforts are giveaways of autographed gloves by Bumrah and influencer-based promotions.

The TV commercial will air on Sony Sport (Hindi, English, Tamil, and Malayalam) as well as Sony PIX, Sony Max, and Sony Wah, including HD channels.