McDonald's India appoints Sara Arjun as brand ambassador, launches Rs 119 Buddy Meal campaign

McDonald’s India – North and East appointed actor Sara Arjun as its brand ambassador, marking a  homecoming for the young star who appeared in a McDonald’s television commercial as a child. 

Years later, the actor, a long-time fan of the brand,  now returns as its brand ambassador.

The collaboration comes with the launch of a new TVC introducing the Buddy Meal, a value-packed offering designed for friends who love sharing good food.

Priced at Rs 119, the Buddy Meal includes two burgers. Customers can choose between the iconic McAloo Tikki and Veg Surprise along with two Cokes and a medium fries, bringing together familiar favourites in a meal made for two.

The new Buddy Meal film recreates the playful “girlfriend–boyfriend” banter from the original ad. 

The banter wraps up with the voiceover revealing: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119.” The film closes by reinforcing the campaign message “Khao Meal, Baat Ke”.

Commenting on the association, Anant Agarwal, Vice Chairman, MMG Group and CPRL, said, “At McDonald’s India – North and East, we have always believed in creating moments that bring people together. Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with.”

Sharing her thoughts, Actor Sara Arjun said, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends, and it’s wonderful to be part of a story that brings back such fond memories while creating new ones.”

By bringing back a familiar face from one of its campaigns, McDonald’s India – North and East taps into the nostalgia many customers feel for the brand while inviting a new generation to create their own moments at McDonald’s.

Available across McDonald’s restaurants in North and East India for a limited period, the Buddy Meal can be enjoyed via dine-in, takeaway, drive-thru, the McDonald’s App and leading food delivery platforms.