Nick Jonas Partners with Fossil for Limited-Edition “Machine Luxe” Collection

 The collection combines Jonas’ passion for watch collecting with Fossil’s long-standing design expertise to deliver a blend of nostalgia and modern craftsmanship.

“It’s the use of materials that give this collection a distinct personality. They’re exceptionally personal pieces that elevate any look,” said Jonas. “I’m excited to share my love of watches and this collection with the world."

Marking a full-circle moment, Jonas—whose first watch was a Fossil—appears in a global campaign shot in his native New Jersey by Anthony Mandler and styled by Sydney Lopez. The campaign reflects Jonas’ childhood memories, including visits to diners and bowling alleys, aiming to create a nostalgic connection with Fossil customers.

“Collaborating with the Fossil design team has been a dream come true. They were receptive and open to my ideas throughout the entire process,” Jonas added. “I still remember the excitement and pure joy I felt when I purchased my first Fossil watch shortly after one of my early performances. I wanted to capture that feeling for today’s customers and give them styles that feel elevated and luxurious, but still embody the nostalgia synonymous with Fossil.”

The “Machine Luxe” collection includes seven watches and two watch rings across sunray, automatic, and stone dial models. Prices range from INR 11,995 to INR 24,495.

Melissa Lowenkron, Chief Brand Officer of Fossil, said: “Nick Jonas has a genuine love for watches and an authentic connection with the Fossil brand, it having been his first watch.”