Instagram Introduces Microdrama Series ‘Party of Two’ for Gen Z in India

Instagram has launched a microdrama series in India aimed at encouraging Gen Z audiences to take creative risks and express themselves on the platform. The series builds on Instagram’s global ‘Anyway’ brand campaign, which was first introduced in the US earlier this year.

Globale Media Appoints Vishal Singh as Vice President to Lead Agency & Advertising Partnerships

Globale Media, a global leader in performance and branding marketing and adtech solutions, has appointed Vishal Singh as Vice President – Agency & Advertising Partnerships.

The Health Factory Launches Brand Film Featuring Milind Soman

The Health Factory (THF) has unveiled a new brand film featuring fitness icon Milind Soman. The campaign is part of THF’s rebranding journey, centred on its philosophy: All for Health. Health for All.

Naarayan T V joins Akasa Air as Chief Marketing Officer

Akasa Air has announced the appointment of Naarayan T V as its Chief Marketing Officer. In this position, he will be responsible for marketing, corporate communications & ESG, customer experience, eCommerce, customer loyalty, and partnerships.

Universal Music India Partners Maddock Films’ Mad For Mussic to Re-Enter Film Soundtrack Market

Universal Music India (UMI), part of Universal Music Group (UMG), has announced a strategic partnership with Maddock Films and its newly launched music label, Mad For Mussic, founded by filmmaker Dinesh Vijan.

Nothing appoints Himanshu Tandon as Vice President of Business at CMF

London-based technology company Nothing has appointed Himanshu Tandon as Vice President of Business for its sub-brand CMF. In his new role, Tandon will oversee global strategy, growth, and go-to-market execution, with India serving as a key hub for expansion.

Chaya Nayak Leaves Meta to Join OpenAI’s Special Initiatives Team

Chaya Nayak, a senior AI leader at Meta, has announced her departure to join OpenAI. She will work with Irina Kofman on Special Initiatives.

Cheil X Releases Second Phase of ‘EV Sahi Hai’ Campaign with Varun Sharma and Pulkit Samrat

Cheil X has rolled out the second phase of the ‘EV Sahi Hai’ campaign for JSW MG. The initiative continues to address concerns and misconceptions around electric vehicles (EVs) through a series of films featuring actors Varun Sharma and Pulkit Samrat.

Clove Dental Launches ‘Finding the Missing Tooth’ Campaign on the Impact of Tooth Loss

Clove Dental has launched Finding the Missing Tooth, a nationwide campaign highlighting the physical, emotional, and social impact of tooth loss. The initiative underscores dental implants as a long-term solution.

Authenticity, Not Automation, Wins B2B Trust as AI Content Grows: LinkedIn Study

Artificial intelligence is reshaping how content is created and consumed, but B2B marketers in India are placing stronger emphasis on authenticity and trust.

The Health Factory Unveils New Visual Identity

The Health Factory, known for India’s first zero-maida and protein bread, has unveiled a new visual identity to reinforce its mission of making staples healthier and more accessible. The rebrand, anchored in All for Health. Health for All will extend across packaging, retail, and digital platforms.

How Medimix is adapting Ayurveda for Gen Z and millennials: CEO Anupam Katheriya

As Medimix marks over 50 years of trust, Cholayil Pvt Ltd shares how the brand is evolving with Gen Z, digital-first marketing, and global expansion while staying rooted in authentic Ayurveda.

Nick Jonas Partners with Fossil for Limited-Edition “Machine Luxe” Collection

Global actor and musician Nick Jonas has collaborated with watch and accessories brand Fossil to launch a new limited-edition collection, released on August 20, 2025.

BBH Appoints Delon Mascarenhas and Mitushi Sharma as Executive Vice Presidents

BBH India, part of Publicis Groupe India, has appointed Delon Mascarenhas and Mitushi Sharma as Executive Vice Presidents. This appointment marks a move to strengthen their core leadership.

22feet Tribal Worldwide Reappoints Anvita Arora and Shyam Nair

22feet Tribal Worldwide has appointed Anvita Arora as Vice President & Head of Mumbai and Shyam Nair as Executive Creative Director. Both leaders return to the agency, taking on roles that will contribute to its next phase of growth with a broader perspective and shared vision.

Scapia Unveils ‘Leap Year 2025’ Campaign

Scapia has launched The Leap Year, a fully funded, year-long travel program for two young Indians to explore four continents. Designed as a modern gap year, it celebrates travel as a catalyst for growth, purpose, and self-discovery.

Nothing Appoints Hemant Kundavaram as CFO

With two decades of financial expertise, Hemant Kundavaram joins Nothing as CFO to strengthen its India vision and drive rapid growth in one of its key global markets.

Discovery Marks Three Decades in India, Unveils ‘My Discovery’ Campaign

Thirty years ago, Discovery entered India as more than just a television channel—it was a gateway to unexplored ideas, unseen worlds, and untold stories.

EY India Names Gaurav Bhalotia as Chief Technology Officer

EY India has appointed Gaurav Bhalotia as its new Chief Technology Officer (CTO). With over two decades of leadership in product, engineering, and AI-driven systems, he will spearhead the firm’s innovation and technology strategy, strengthening its digital assets and transformation capabilities.

UNIQLO Launches ‘Everyday Wear for Mr. Dependable’ Campaign Featuring Rahul Dravid

The campaign highlights UNIQLO’s LifeWear philosophy through two core products—the AIRism Polo Shirt and the Super Non Iron Shirt—showcasing Rahul Dravid in both his on-field and off-field roles to underline the versatility of everyday clothing.