Nothing appoints Himanshu Tandon as Vice President of Business at CMF

London-based technology company Nothing has appointed Himanshu Tandon as Vice President of Business for its sub-brand CMF. In his new role, Tandon will oversee global strategy, growth, and go-to-market execution, with India serving as a key hub for expansion.

Himanshu Tandon, newly appointed Vice President of Business at CMF by Nothing. (Source: prhandout)

CMF by Nothing, which recently shifted its global marketing operations to India, positions the country as central to its international plans. Tandon, who earlier led POCO India, is expected to contribute to this growth strategy.

Carl Pei, CEO of Nothing, said, “We created CMF to address a gap in the mass-market consumer tech segment, which had become predictable, uninspiring, and overly focused on specs at the expense of the user experience. CMF brings innovation and thoughtful design, delivering an uncompromising experience in a segment where shortcuts have been too common. The market response has been overwhelmingly positive, highlighting the brand’s potential. Himanshu’s proven success in the industry makes him the ideal leader to drive CMF forward. His strategic insight and deep knowledge of the industry will be instrumental in shaping CMF’s next phase of growth.”

On his appointment, Himanshu Tandon said, “Nothing has been one of the most exciting and disruptive forces in the tech industry over the last decade, standing out for its design innovation and willingness to challenge the status quo. What excites me most about CMF is how it has evolved into a brand that genuinely speaks the language of today’s youth. In this role, my goal is to help CMF become a cultural keystone for Gen Z and young consumers worldwide. It’s an incredible opportunity to join a team that thrives on breaking boundaries, and I’m thrilled to begin this next chapter with CMF.”