The Health Factory Unveils New Visual Identity

The Health Factory has introduced a new visual identity as part of its rebranding initiative. The updated look is aimed at creating a more vibrant, consumer-focused presence while staying aligned with its mission of making everyday staples healthier, tastier, and more accessible.

The rebrand, anchored in the purpose All for Health. Health for All introduces a refreshed design language built on a structured grid system. This approach, the company noted, emphasises transparency, functionality, and consumer-first values. The rollout will extend across packaging, retail shelves, and digital platforms, ensuring a consistent brand presence.

Commenting on the rebrand, Vinay Maheshwari, CEO of The Health Factory, said, “We did not rebrand for a design update. We want people to remember and celebrate The Health Factory for what it truly stands for. We're still the same at the core, making health your everyday staple. And still driven by the same purpose. This fresh new look is an evolution of our journey, and this bolder, clearer, sharper identity reflects that.”