Nykaa Expands K-Beauty Portfolio with Exclusive Launch of Illiyoon

From Laneige and COSRX to luxury brands like Sulwhasoo and dermocosmetic brand Aestura, Nykaa has expanded its Korean beauty portfolio with the exclusive launch of Illiyoon, a dermocosmetic brand from Amorepacific. The move strengthens Nykaa’s long-standing partnership with Amorepacific while bringing the Korean brand’s barrier-focused face and body care formulations to Indian consumers.

According to The Nykaa Beauty Trends Report, developed with Redseer, it shows that consumers are increasingly looking for gentle, clinically backed products that truly support long-term skin health.

Illiyoon delivers clinically developed dermocosmetic care designed to strengthen the skin barrier.At the core of its formulations are patented Soy-Ceramide and Ceramide Skin Complex™ 2.0 that reinforce skin resilience and support healthier-looking skin over time. Among its most loved formulations, the ATO Lotion and ATO Cream stand out as everyday barrier-care essentials for both face and body, suitable from infants to adults.

Commenting on the launch, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said “Our decade-long partnership with AmorePacific has played a defining role in shaping India’s K-beauty journey and with The launch of Illiyoon, it marks the next chapter in the same.”

“Following the successful launch of Aestura, we are delighted to introduce ILLIYOON as our second K-derma brand in collaboration with Nykaa. With its proven efficacy and distinctive Korean dermatological philosophy, we are confident that ILLIYOON will further elevate the skincare experience for Indian consumers.” says Paul Lee, Managing Director & Country Head, Amorepacific India. 

Through its dedicated Korean Beauty Store online and an expansive network of 280+ retail stores nationwide, Nykaa has cemented its position as the exclusive launchpad for breakthrough disruptors. 

Marking its India debut on Nykaa, Illiyoon launches with a curated selection of globally trusted essentials ranging from Rs 650 to Rs 1970, which is now available on the website and the Nykaa app.