The Health Factory Launches Brand Film Featuring Milind Soman

The Health Factory (THF) has unveiled a new brand film featuring fitness icon Milind Soman. The campaign is part of THF’s rebranding journey, centred on its philosophy: All for Health. Health for All.

The Health Factory’s latest brand film features fitness icon Milind Soman, highlighting the brand’s philosophy of making health an everyday staple. Source: Youtube

The film takes a witty turn, showing a scenario where even Milind Soman — widely regarded as one of India’s fittest personalities — is humorously “schooled” by youngsters for not knowing about the brand’s bread. The narrative positions The Health Factory as a simple, everyday staple that embodies authenticity, consistency, and mindful living.

Link to brand film: https://youtu.be/9ICEMgieicw?si=-dX5R3-A8KV36wcK

Vinay Maheshwari, CEO of The Health Factory, said, “Milind connects with all age groups, which fits perfectly with what we stand for as a brand, keeping healthy living simple for everyone. For us, health isn’t about complicating daily routine; it’s about simplifying it and making sure your daily staples are the right ones.”

Meghraj Bangera, Senior Brand Manager, added, “People knew us as the Zero Maida bread brand, but somewhere along the way, The Health Factory took a backseat. With this campaign, we flipped that, bringing a quirky twist with Milind Soman at the centre. The focus had to come back to the brand and its core: making health your everyday staple.”

Commenting on the collaboration, Milind Soman said, “I’ve always believed health is about small, consistent choices; what you eat every day matters the most. That’s why I connected with The Health Factory’s philosophy instantly. Bread is such a basic part of our diet, and making it healthier without compromising taste is a simple yet powerful idea.”