Cheil X Releases Second Phase of ‘EV Sahi Hai’ Campaign with Varun Sharma and Pulkit Samrat

Shot in Dehradun and Rishikesh, the films use humour to explore themes such as charging availability and range anxiety.

The first film focuses on the charging network in India, with the two actors engaging in a lighthearted guessing game to emphasise the presence of more than 29,000 charging stations nationwide. The second film looks at range concerns, portraying a situation where one character doubts whether an EV can complete a trip to Goa, only to see those doubts resolved by the end of the journey.

Film 1: https://youtu.be/cQabpYrMO1M?si=xWkb5apRmcRvaEj

Commenting on the campaign, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, “Our journey with the ‘EV Sahi Hai’ campaign so far has been truly remarkable, marking a significant milestone in promoting electric mobility across India. As we enter the second phase, we are excited to take this message to an even wider audience by collaborating with renowned celebrities whose voices and stories will resonate deeply with people from all walks of life. Using humour as the underlying theme, this phase focuses on highlighting the growing charging infrastructure in the country.”

Film 2: https://youtu.be/3JCPGAnYzkA?si=P0e0m_CbOwLI6CPB

Amit Nandwani, National Creative Director, Cheil X, said: “In the second leg of our EV Sahi Hai campaign, we wanted to go beyond just presenting facts and debunk myths around EVs in a fun and engaging manner. While the whole narrative is quirky and humorous, the genuine charm and relatable appeal of our celebrity protagonists have taken it to another level. We hope the campaign will resonate with the viewers and help break down the barriers to EV adoption in an entertaining manner.”

Kanika, Vice President and Head of Operations at Cheil X Delhi, added: “Building on the authentic voices of our customers in phase one, we’re now turning up the fun with Varun Sharma and Pulkit Samrat for ‘EV Sahi Hai.’ Their infectious humour and universal appeal make them the perfect duo to deliver our message with a laugh, ensuring it resonates with every audience, everywhere.”