Visual-First, AI-Enabled Playbook Launched for B2B Leaders

Veteran CMO Rajesh Kumar has launched Decoding B2B Marketing, a visual-first, AI-enabled playbook designed for B2B leaders navigating growth in an increasingly complex landscape. Published by Zebralearn, the book features 12 actionable frameworks along with QR-linked interviews that bridge strategy with real-world insights. Unveiled at Museo Camera in Gurugram, the launch brought together marketing leaders, founders, students, and industry peers for an evening centred on the evolving future of B2B growth in the age of AI.

According to author Rajesh Kumar, B2B buying is different from consumer markets. Major technology decisions rarely hinge on a single executive. They’re shaped by a buying group-champions, decision makers, influencers, ratifiers, and users-each with distinct needs and risk thresholds. This puts marketing in the driver’s seat.

The book carries a foreword by the illustrious late Piyush Pandey, former Executive Chairman of Ogilvy India, who describes B2B marketing as an art rather than a pure science. In his words, “The book has been written for people to savor, enjoy, learn, and teach the art of B2B. I believe that B2B is an art and not a pure science. It is with this belief that I recommend Rajesh Kumar to all the readers of this book.”

Positioned as a timely guide for modern marketers, Decoding B2B Marketing addresses the profession’s shift toward what Kumar describes as the “ask economy”-a landscape where teams increasingly seek immediate, contextual answers powered by AI. In this new paradigm, marketing must be findable, explainable, and reusable across multiple channels and organizational roles.

Who Should Read It:

Decoding B2B Marketing is crafted for a wide spectrum of readers, from marketing management students at the bachelor’s and master’s levels to early-career professionals building their B2B expertise. It also serves as a ready reference for mid- and senior-level practitioners, agencies handling B2B mandates, SaaS startup founders navigating growth in the AI-driven era, and family business owners looking to professionalise and scale their marketing efforts.

Readers can go beyond print through ZebraLearn 2.0. The book is enabled in AskAI, audio, video, and quiz formats, so learners can engage in the mode that suits them best. Each chapter includes QR codes linking to exclusive conversations with CMOs and marketing leaders from well-known brands-offering unfiltered, in-the-trenches insights you can apply the same day. In line with ZebraLearn’s visual-first learning philosophy, Decoding B2B Marketing is a fully illustrated, practitioner’s compendium designed for retention and real-world application. It distills the pillars of the modern B2B brand.

Readers Promise:

The book promises a practitioner-led understanding of B2B marketing, enabling readers to apply real-world insights to build and accelerate their careers. It also serves as a ready reckoner for setting up or upgrading a marketing function, complete with frameworks, checklists, and orchestration plans. Moving beyond the traditional textbook format, it adopts a visual-first approach enhanced with interactive AI, audio, video, and quizzes through ZebraLearn 2.0 for deeper retention and application.

Commenting on the launch, author  Rajesh Kumar said “The time has come for new global brands to rise from Asia,” he said, expressing his excitement about introducing the book as a practical resource for career aspirants, early professionals, and startups.”