Tamannaah Bhatia Enters Fine Jewellery Retail with New Brand

Actor Tamannaah Bhatia has entered the fine jewellery retail space with the launch of Tamannaah Fine Jewellery, a contemporary brand where she takes on the dual role of founder and creative lead. The brand aims to introduce a creative everyday wear jewellery designs aligned for both Indian and global consumers.

Positioned around a modern, lifestyle-led approach, the brand is built on the philosophy “Beyond the Occasion”, aiming to shift fine jewellery from occasion-based consumption to daily wear. The collections are crafted to align with changing fashion sensibilities, where jewellery complements fluid day-to-night dressing rather than being reserved for special events.

This is a collaborative venture between Tamannaah Bhatia and her father, Santosh Bhatia, who oversee the brand across design, production and retail. The brand has opened its flagship store in Juhu, Mumbai, designed as a contemporary retail space that moves away from traditional jewellery formats.

Crafted in 18K and 14K gold with natural diamonds and gemstones, the brand’s jewellery is built around the theme of duality, expressed through three core collections—Half & Half, The Flick and Plumptious. Key design elements include split-bezel settings, six-claw mounts and the Flick link motif, forming a distinct visual identity.

Commenting on the launch, Tamannaah Bhatia said, “I think jewellery should move with you, reflect your mood, and feel like a part of who you are. That’s really what this brand is about—making fine jewellery that feels easy, expressive, and truly personal.”