TaskUs Expands Its India Bet as CEO Bryce Maddock Deepens Investment in Digital Capability Building

TaskUs deepens its India strategy with the launch of HeritEdge, a new digital operations hub focused on next-gen CX, Trust & Safety and AI-aligned services, strengthening India’s role in its global delivery engine.

TaskUs is turning another page in its India playbook as CEO Bryce Maddock sharpens the company’s focus on scaling digital operations in one of its fastest-growing global markets. On November 13, 2025, the company launched HeritEdge, a new India-based delivery center that strengthens its ambition to build high-performance hubs for next-gen customer experience, Trust & Safety, and AI-aligned services.

Under Maddock’s stewardship, TaskUs has evolved from a lean startup into a global digital operations leader serving some of the world’s most disruptive brands. The expansion of its India footprint—now its second-largest base—signals a deliberate acceleration of capability building in a market that offers depth, diversity, and digital fluency at scale.

Strengthening the India Strategy

India’s strategic value to TaskUs has only grown. A strong talent pipeline, a digitally mature workforce, and a rapidly expanding services economy make it central to Maddock’s long-term blueprint for global delivery excellence. The company’s leadership team reinforced that this newest site is designed to support complex, regulated industries and global clients navigating heightened expectations around safety, compliance, and intelligent CX.

HeritEdge: Culture as Infrastructure

What differentiates TaskUs’ expansion isn’t just footprint—it’s the cultural thesis underneath it. The HeritEdge site, modeled around Maddock’s People-first philosophy, integrates wellness rooms, flexible collaboration zones, training studios, and engagement-led spaces. It’s an operational ecosystem built to unlock productivity, reduce burnout, and nurture digital talent—a formula that has consistently shaped the company’s high-performing teams worldwide.

India as a Pillar of Global Delivery

With more than 15,000 employees across six cities, India continues to anchor TaskUs’ growth trajectory. Recognitions such as Great Place to Work® 2025 and Top 10 Inspiring Workplaces in Asia reflect the firm’s emphasis on workplace culture, a cornerstone of Maddock’s belief that people power operational excellence.

HeritEdge stands as the latest signal of a larger strategy: TaskUs is not just expanding square footage—it’s deepening its capability stack, fortifying its talent pools, and positioning India as a central engine for innovation in the digital operations economy.

 

 

 

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