Titan Smart has signed India’s leading men’s doubles badminton pair, Satwiksairaj Rankireddy and Chirag Shetty, as its new brand ambassadors, alongside unveiling its latest high-performance smartwatch, Celestor 2.0.

Popularly known as the ‘Smash Brothers’, the duo both recipients of the Major Dhyan Chand Khel Ratna and Arjuna Awards are celebrated for their precision and on court synergy. Rankireddy is also a Guinness World Records holder for the fastest badminton smash. Titan Smart aligns this partnership with its philosophy of building performance through power and precision.
The announcement unveils the launch of Titan Celestor 2.0, a dual-band GPS smartwatch designed for performance-focused users. The device integrates L1 and L5 satellite bands for enhanced location tracking and offers heart-rate zone-based training, training load insights and readiness scores to enable structured fitness progression.
Targeted at multi-sport athletes across running, swimming and triathlon, Celestor 2.0 features offline maps, downloadable routes and ABC sensors altimeter, barometer and compass for real-time outdoor tracking. It also includes 5ATM water resistance and advanced swimming metrics such as heart-rate measurement, SWOLF score and automatic stroke detection.
Seenivasan K, Business Head, Smart Wearables, Titan Company Limited said, The collaboration reflects the brand’s 'Infinite Possibilities' narrative.The duo represents discipline, precision and relentless pursuit of excellence. As performance athletes who constantly push boundaries, they embody the mindset that Celestor 2.0 is designed to support.”
Commenting on the association, Shetty and Rankireddy said, “Titan Smart represents precision, performance and evolution qualities that define our journey in sport. We are proud to be associated with a brand that continues to innovate while staying rooted in trust.”
The campaign is currently live across digital platforms, highlighting the athletes’ partnership and positioning Celestor 2.0 as a precision-driven performance companion.
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