Truecaller, a communications platform that has features of caller ID, call-blocking, etc, partnered with the popular fictional character Himmat Singh from the spy thriller series Special Ops 2. The collaboration seeks to create awareness about the rising threats of digital fraud and phone scams.
Truecaller's Co-founder and ex-CEO, Alan Mamedi, has posted on twitter, shouting out the brand's latest campaign starring Himmat Singh.
The campaign will run across various digital and social media platforms, encouraging a wider movement of digital vigilance and security.
