WellBe Foods, a D2C brand from the Nimida Group known for its clean label snack offerings, has expanded into a new category with the launch of millet-based snacks, reinforcing its commitment to healthier food choices.
The new range features four traditional snack favourites-Millet Nippatu, Millet Kodbale, Millet Chakli and Millet Tengolu, along with Millet Chivda. The products combine familiar flavours and textures along with millets. The range is anchored in kodo millet, a naturally gluten-free ancient grain valued for its nutrition and digestibility.
Commenting on the launch, Gaurav Manchanda, Founder & Director, WellBe Foods, said, “Our intent is to make millets accessible by bringing them into formats people already love. By giving familiar snacks a millet twist, we are helping consumers embrace healthier grains without compromising on taste, texture or tradition.”
Following the launch, WellBe Foods is looking to scale its millet-focused innovation pipeline, with plans to explore new categories such as millet-based beverages, including millet milk. The new millet-based snack range will be available across WellBe’s existing distribution channels online via its website and major e-commerce platforms, as well as through general trade and modern retail outlets. The brand plans to strengthen its presence in Tier-2 and Tier-3 cities, aligning with its goal of making clean and healthier snacking more widely accessible.
