Designed and produced by MYFANDOM in collaboration with the artist, the collection features embroidered T-shirts and a tote bag, each reflecting key elements of Shankar’s evolving artistic journey.
MYFANDOM, India’s first direct-to-fan ecosystem, has launched the official merchandise for Anoushka Shankar, the British-Indian sitar player, composer, and global performing artist.
The launch coincides with 30 years of Anoushka Shankar’s live performances and comes alongside her nationwide India tour, which begins on January 30. Designed and produced by MYFANDOM in collaboration with the artist, the collection features embroidered T-shirts and a tote bag, each reflecting key elements of Shankar’s evolving artistic journey.
The merch drop brings together music, memory, and craftsmanship, offering fans a tangible way to celebrate Anoushka Shankar’s evolving body of work and her three-decade-long presence on the global stage.
Anoushka Shankar added, “We finally have merch. I just got a first look at our merch! Did you know the three Chapters album titles connect to form a haiku, which encapsulates the message of the entire trilogy?!”
Speaking on the launch, Jinal Ajmera, Co-founder of MYFANDOM, further stated, “This merch drop was very exciting to create. Empowering fans of exceptional artists is always gratifying, but Anoushka adding her personal touch to the design, made the creative process all the more fulfilling.”
The official merchandise will be available on MYFANDOM’s website and at the shows during her India tour, allowing fans attending the shows to take home a tangible representation of their fandom.
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