Medusa Beverages Expands Portfolio with Draught Beer for Pubs and Bars

Medusa Beverages, India’s fastest-growing homegrown beer brand has announced the launch of its draught beer offering in Delhi, marking a strategic move to deepen its on-trade and HORECA presence by delivering fresher pours, improved consistency, and a more immersive pub-and-bar experience. 

The move aligns with rising demand for experience-led, social drinking formats, making draught beer a key growth lever for Medusa’s B2B expansion. Delhi remains the brand’s strongest market, contributing around 5.4 lakh cases and over 10% market share in FY25.

The launch is designed to deepen consumer engagement while strengthening the brand’s relevance across high-traffic on-trade environments. Additionally, Medusa Beverages is extending its mid-strength offering, Medusa AIR, into the draught segment. With 4.5% alcohol content, the light beer is positioned for smooth, easy drinking and longer social sessions.

“Draught beer allows us to elevate the Medusa experience in social settings while ensuring greater control over quality at the point of consumption,” said Avneet Singh, Founder & CEO, Medusa Beverages. “With Lindr taps, we’re delivering fresh, consistent pours and strengthening our on-trade and B2B partnerships.”

The rollout will be introduced across select hotels, restaurants, cafés, pubs, and bars (HORECA) in the capital, with plans to steadily expand presence across 50 outlets in the coming months. Designed to deliver fresher pours, improved consistency, and a more immersive consumption experience, the move reinforces Medusa’s experience-led approach to brand building.