Bajaj Broking Launches New Drive Focused on Simple Investing

Bajaj Broking launched a new advertising campaign, amidst the ongoing T20 World Cup, reinforcing its core brand philosophy that investing does not have to be complicated. Built around the theme “Seedhi Simple Investing – Bajaj Broking,” the campaign aims to position the platform as an accessible and straightforward choice for everyday investors.

The campaign features a series of films built around everyday situations that often leave people confused, drawing a parallel with how investing can be much simpler on the Bajaj Broking app.

Speaking on the campaign, Manish Jain, MD - Bajaj Broking & Deputy CEO - Bajaj Finance, said, “Through the campaign, our aim is to reduce the hesitation many first-time investors feel and help them take their first step with confidence, supported by a platform that simplifies both understanding and action.”

Neeraj Pandey, CMO, Bajaj Broking, added, “Leveraging a high-attention platform like the T20 World Cup allows us to take this message to a much wider audience and reinforce that Bajaj Broking combines the trust of the Bajaj brand with an investing experience that is genuinely simple to use.”

With this campaign, Bajaj Broking highlights how its mobile-first experience brings together access to stocks, mutual funds, IPOs, research insights, and Margin Trading Facility (MTF) in a manner that is designed to feel simple and easy to navigate for both new and evolving investors.