Rapido Unveils New Brand Identity as It Expands Mobility Portfolio

Rapido, a mobility platform, has unveiled its new brand identity, marking a significant milestone in its journey from a pioneer in bike taxis to a comprehensive, multi-modal mobility ecosystem. The refreshed identity, headlined by a sleek, modern logo, transitions away from the company's original bike-centric imagery to a wordmark-focused design that reflects its expanded service portfolio.

The brand refresh comes as a response to Rapido’s rapid evolution beyond its original identity. What started as a bike taxi service has grown into a full-scale mobility platform, now enabling over 5 million rides daily across more than 400 cities.

Over time, Rapido has significantly diversified its offerings. From bike taxis, the platform has expanded into auto-rickshaws and cab services, while also entering adjacent segments such as parcel deliveries and integrated travel bookings. Through its in-app OTA feature, users can now book flights, hotels, buses and trains, creating a unified mobility and travel experience under one app.

As part of the rebranding exercise, Rapido has removed the bike icon from its logo — a symbolic shift that reflects its transition from a single-mode transport service to a comprehensive everyday mobility platform.

Pawandip Singh, Chief Marketing Officer, Rapido, said “ By evolving our visual language, we are reinforcing our promise to be the 'Wheels of Bharat'—moving beyond our origins to provide a truly integrated, homegrown solution that connects every Indian from the first mile to the last, and every getaway in between.”

Beyond mobility, Rapido has emerged as a powerful livelihood enabler. The platform today supports over 30 lakh captains across categories, leveraging a SaaS-driven, tech-first framework to create flexible, sustainable earning opportunities. With deep penetration across tier 2 and tier 3 markets, Rapido has become a critical economic engine, enabling income generation at national scale and redefining what independent work looks like in modern India.

The new brand identity will be rolled out across all consumer touchpoints, including the Rapido app, captain ecosystem, marketing campaigns, digital platforms and on-ground assets in the coming weeks.