BharatPe Unveils ‘Super Over’ Campaign with Rohit Sharma Ahead of T20 World Cup

BharatPe has announced the launch of Super Over, a nationwide campaign featuring Indian cricketer Rohit Sharma, ahead of the upcoming ICC Men’s T20 World Cup. The campaign highlights similarities between the intensity of cricket and the role of fast, reliable digital payments in everyday life.

As part of the initiative, BharatPe has launched a brand film highlighting India’s strong emotional connection with cricket while underscoring the role of UPI in everyday transactions. Users transacting via BharatPe UPI will be eligible for daily rewards, including match tickets, signed merchandise, and the opportunity to watch a T20 World Cup match alongside cricketer Rohit Sharma, with both consumers and merchants also receiving assured Zillion Coins on every eligible transaction.

The platform is supported by BharatPe Shield, a fraud protection layer that enhances payment security through comprehensive coverage and dedicated support, enabling users to transact with greater confidence in an increasing digital payments ecosystem.

Commenting on the campaign, Shilpi Kapoor, Head of Marketing, BharatPe, said, “Super Over reflects the aspirations of every Indian.With fast transactions supported by the safety net of BharatPe Shield and instant rewards, we are making everyday payments feel secure, reliable and rewarding.”

The campaign will be rolled out across digital platforms, social media and on-ground touchpoints, engaging users across India throughout the T20 World Cup season.