CoinDCX Launches New Ad Campaign for First-Time Crypto Investors

CoinDCX, a crypto exchange, has launched a new campaign. It addresses key questions investors often have about crypto, including legality, fundamentals, and portfolio integration, while highlighting the same principles that Indian investors already apply to traditional finance: discipline, patience, and long-term thinking.

Prashant Verma, Chief Marketing and Growth Officer at CoinDCX. “While crypto may still be seen as a new asset class, the way you approach it should feel familiar - grounded in fundamentals, discipline, and long-term thinking, just like traditional finance. Through a relatable father-son narrative, our films simplify crypto concepts and show that clarity and confidence come from logic, not hype.”

Prashant also added, “As part of the campaign, we have partnered with National Award-winning actor Darshan Jariwala. Widely recognised and trusted by Indian audiences, he lends credibility and relatability to the campaign, helping demystify crypto investing and make conversations around it more accessible to everyday Indians.”

The campaign emphasizes that tried-and-tested investment strategies also apply to crypto. With CoinDCX’s crypto SIPs, investors can regularly invest a fixed amount, helping manage market volatility. 

The campaign is being rolled out across television and digital platforms nationwide, supported by multiple creative formats to ensure high reach while maintaining a consistent, human-first narrative. In addition to mass media, CoinDCX will also activate on-ground investor education bootcamps across key cities, designed to help new investors understand crypto basics through guided, in-person sessions.

To further scale education digitally, the brand will host a dedicated learning week, featuring curated content, expert-led sessions, and simplified learning modules across its platforms. This will be complemented by targeted social media campaigns aimed at sparking informed conversations and addressing common crypto myths. Collectively, these initiatives are expected to reach over 2 crore Indians, reinforcing CoinDCX’s commitment to education-led, responsible crypto adoption across India.