Libas Forays into the Fragrance Sector; Launches First Perfume Range

Libas, a fashion brand, has entered the fragrance segment with the launch of its first perfume range, Chase and Fling. This launch marks a significant step in Libas’ evolution from a fashion brand to a broader lifestyle companion.

Inspired by the Lover Archetype, the fragrances Chase and Fling, celebrate two shades of womanhood. Chase embodies soft-girl, romantic energy. A delicate floral fragrance, it opens with notes of mandarin, peony, caramel, and vanilla. Fling channels an unbothered, free-spirited attitude. A spiced oriental perfume with earthy undertones, it feels grounded, sensual, and effortlessly confident. 

Priced at RS 999, the perfume range has been positioned to appeal to a wide base of consumers seeking premium-feeling products without the barrier of luxury pricing. The perfumes are available across Libas’ retail stores, the Libas app, and the brand’s website.

Sidhant Keshwani, the Founder and CEO of Libas, said, “Foraying into the fragrance category is a natural next step in Libas’ evolution from a fashion brand to a lifestyle companion for the modern Indian woman. This launch is the first step in building a scalable, lifestyle-led portfolio that goes beyond apparel. With the perfume line, we want to create a confident, feminine aesthetic. By democratizing premium design and crafting emotionally resonant perfumes, we are celebrating modern Indian women so that they feel seen and are empowered to always be true to themselves.”

The launch is supported by the #NotYourValentine campaign, which serves as a supporting brand cue helping introduce the category to consumers while reinforcing Libas’ broader positioning around the modern Indian woman.