Shoppers Stop Partners with Etihad Guest, Turns Premium Shopping into Global Travel Rewards

Shoppers Stop, a premium retail chain, has partnered with Etihad Guest, as part of its loyalty and customer rewards strategy. The partnership strengthens Shoppers Stop’s loyalty ecosystem while expanding Etihad Guest’s footprint in India.

As part of the collaboration, members of Etihad Airways’ loyalty programme, Etihad Guest, will be offered First Citizen Club Platinum Aura Membership, unlocking a premium shopping experience across Shoppers Stop stores and ShoppersStop.com. In a first-of-its-kind partnership for the retailer, in the coming months, Etihad Guest members will also be able to turn their shopping into flights by earning Etihad Guest Miles on spends with Shoppers Stop.

Kavindra Mishra, Customer Care Associate, Managing Director and CEO, Shoppers Stop, said, “For Etihad Guest members, shopping at Shoppers Stop is now even more rewarding, with the opportunity to earn Etihad Guest Miles on every spend—transforming style into journeys. We are also delighted to extend the Platinum Aura status of our First Citizen Club to Etihad Guest members, offering elevated privileges, curated benefits, and a distinctly indulgent shopping experience.”

Arik De, Chief Revenue and Commercial Officer, Etihad Airways, added, “With the Etihad Guest programme rapidly growing across India, we are pleased to be able to reward our guests for their everyday spending across premium fashion at Shoppers Stop, with flights to Abu Dhabi and beyond.”

The UAE’s national carrier, Etihad, currently flies to and from 11 destinations across India, connecting travellers with Abu Dhabi and Etihad’s vast network across the Middle East, Europe, the US, Africa and Asia.  With the Etihad Guest programme growing rapidly in India, Etihad is undergoing a major expansion to its loyalty programme. 

The collaboration also reflects Shoppers Stop’s broader strategy of strengthening its loyalty ecosystem through partnerships that extend beyond retail, creating meaningful value through access, experiences and long-term engagement.