Medusa Beverages takes Indian beer global with GCC expansion

Medusa Beverages announced its expansion into the Gulf Cooperation Council (GCC) region. The company will brew its products locally within the respective markets through brewing partnerships and launch its portfolio across Saudi Arabia, the United Arab Emirates (UAE), Qatar, Kuwait, Oman, and Bahrain.

As part of this expansion, it will introduce two of its flagship SKUs including Medusa Premium and Medusa Air. The products will be distributed primarily through off-trade routes, targeting retail channels such as supermarkets, bottle shops, and licensed retail outlets.

The alcobev market is projected to grow at a CAGR of around 7.5% through 2030, reaching USD 15.2 billion by 2032. Key trends include a surge in premiumization, with demand for high-end spirits, wines, and craft beers. The GCC foray represents a pilot phase for the company as it evaluates long-term opportunities in the region. It aims to assess consumer response, build distribution partnerships, and establish brand visibility in key markets before scaling operations further.

Speaking on the announcement, Amardeep Singh, Executive Director, Medusa Beverages said, “We are approaching these markets with a structured and measured strategy — building local brewing capabilities, establishing the right partnerships, and laying the foundation for long-term growth. The region presents strong potential given the increasing demand for premium global brands. At the same time, India remains our core focus and primary growth engine. Our international expansion is a strategic extension of our India success story, not a shift away from it.”

With the GCC rollout, the company is investing in strong distribution networks, market-specific retail strategies, and long-term brand visibility.