Myntra Projects 200 Million Annual Active Users in 2025; Gen Z Accounts for 50% of Active Base

Myntra said it is set to reach approximately 200 million Annual Active Users by the end of 2025, supported by higher adoption across metro and non-metro regions. The company reported a 25% year-on-year rise in repeat customers and recorded 80 million monthly active users during the recent festive period.

According to the company, metro cities continue to contribute significantly, with customers in these markets visiting the platform frequently for browsing and shopping.

Myntra stated that Gen Z now represents nearly half of its active customer base. The company said it has doubled Gen Z acquisitions in the past two years through its Gen Z-focused vertical FWD which has trendy selection from brands across, including D2C brands under Myntra Rising Stars. FWD currently lists around 5 lakh styles with weekly additions.

The platform now offers more than 4 million styles across international, domestic and D2C brands. New introductions this year included BCBG, Desigual, Ben Sherman, The North Face, Levi’s X Alia Bhatt, Underneat, Satya Paul, Gulabo X Abu-Sandeep, Crocs X Rashmika Mandana and RI by Ritu Kumar.

In the beauty segment, Myntra reported growth at nearly twice the pace of the online beauty market, with K-beauty growing over 100% year-on-year. The portfolio includes more than 4,000 brands and 1.75 lakh options.

The company said its lifestyle categories are also expanding. The selection in the Home category grew 70% year-on-year, while Jewellery recorded 80% growth during the festive period, driven by offerings from over 2,100 brands.

Nandita Sinha, CEO, Myntra, said, “This has been a year of bold decisions, disciplined execution and meaningful transformation — one where many of our key strategic bets have delivered scaled impact. By approaching industry shifts from first principles, we have fundamentally reimagined possibilities leveraging our tech expertise, further cementing Myntra’s leadership in the next era of e-lifestyle while continuing our trajectory of growing significantly ahead of the market over the last few years, despite the dynamically changing market landscape.”

Non-metro regions contributed more than 70% of Myntra’s new customer additions in 2025, according to the company.

The company said its content-commerce formats, including Glamstream, now contribute over 10% of platform revenue through user-generated and creator-led shopping. The creator community has reached 3.5 million.

Myntra also reported growth in M-Now, its fast delivery service offering starting 30 minutes. The service contributes around 10% of orders in cities where it is active, supported by about 80 dark stores.

According to the company, it will continue to focus on technology, delivery speed and category expansion in the coming year.