Apollo Tyres, Official Lead Sponsor of Team India, Kicks Off New Campaign with Indian Cricket Icons

Apollo Tyres, the official sponsor of the Indian Cricket Team, launched ‘Har Safar Mein Dum Hai’, a new campaign featuring cricket icon Sachin Tendulkar alongside Team India cricketers Virat Kohli, Rohit  Sharma, KL Rahul, Shubman Gill and Arshdeep Singh in official Team India jerseys. The campaign highlights Indian cricket’s enduring spirit and aligns it with Apollo Tyres’ brand ethos. 

“This campaign reflects a core belief at Apollo Tyres that excellence is built through  resilience, discipline and consistency,” said Neeraj Kanwar, Vice Chairman and Managing  Director, Apollo Tyres Ltd. 

Speaking about the film, Devajit Saikia, Secretary, The Board of Control for Cricket in India (BCCI), said, “This film authentically captures the spirit of Indian cricket. It reflects the hard work, sacrifice and endurance required to represent the country at the highest level.”

With A R RAhman’s music and direction by Abhinay Deo, the campaign celebrates not just the dream  of representing India, but the standards, discipline and resilience required to earn, uphold  and live up to that honour. 

Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd, said "the campaign is a strong  articulation of Apollo Tyres’ brand philosophy, reinforcing its positioning around performance,  endurance and reliability across its product portfolio. Drawing parallels with Indian cricket’s  journey from India to the world, the film reflects Apollo Tyres’ own evolution as a global brand  while strengthening its emotional connection with consumers.”